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Marketing & Digital Executive at Serena Hotels
Serena Hotels
September 02, 2026
Full-time
On-site
Job Purpose
The Marketing Executive will assist the General Manager and the Regional Marketing Director in running the day-to-day marketing management, creative agency coordination, partnerships, and ensure seamless planning and operational execution of marketing and brand management efforts for brand Serena. He/she will also undertake the B2C and B2B facing marketing, communications, and branding executions at Serena Beach Resort and Spa, a powerhouse hospitality destination in Mombasa.
Key Responsibilities
Executing B2B and B2C marketing campaigns and promotional strategies based on the Group Marketing Strategy for resorts.
Networking to understand B2B partners' insights, create new opportunities, tailor new B2B and B2C products, and facilitate the work of our sales team.
Coordinating with advertising/graphic designers to ensure that all materials meet hotel standards per the brand guideline.
Managing the hotel's relationship with B2C clients, partners, and sharing brand communications to different chambers of commerce or corporate societies.
Monitoring competition and industry trends to identify opportunities for brand growth and partnerships.
Activate B2C digital and social media (Instagram, Facebook) and co-build the calendar and content with F&B, Rooms, and Spa for promotions.
Qualifications
Bachelor's Degree in Marketing, Communication, Journalism, or a related field.
Minimum 2 years' experience as a Marketing Executive in an Advertising Agency. Experience in Hospitality is a plus.
The Marketing Executive will assist the General Manager and the Regional Marketing Director in running the day-to-day marketing management, creative agency coordination, partnerships, and ensure seamless planning and operational execution of marketing and brand management efforts for brand Serena. He/she will also undertake the B2C and B2B facing marketing, communications, and branding executions at Serena Beach Resort and Spa, a powerhouse hospitality destination in Mombasa.
Key Responsibilities
Executing B2B and B2C marketing campaigns and promotional strategies based on the Group Marketing Strategy for resorts.
Networking to understand B2B partners' insights, create new opportunities, tailor new B2B and B2C products, and facilitate the work of our sales team.
Coordinating with advertising/graphic designers to ensure that all materials meet hotel standards per the brand guideline.
Managing the hotel's relationship with B2C clients, partners, and sharing brand communications to different chambers of commerce or corporate societies.
Monitoring competition and industry trends to identify opportunities for brand growth and partnerships.
Activate B2C digital and social media (Instagram, Facebook) and co-build the calendar and content with F&B, Rooms, and Spa for promotions.
Qualifications
Bachelor's Degree in Marketing, Communication, Journalism, or a related field.
Minimum 2 years' experience as a Marketing Executive in an Advertising Agency. Experience in Hospitality is a plus.