About the role
We are looking for a Marketing & Enrolment Specialist who thrives in a hands-on, execution-focused environment.
This role is central to ensuring a seamless learner journey—from first enquiry through to successful enrolment. You will support daily enrolment operations, execute marketing activities, manage leads, and work with CRM and automation tools to deliver a high standard of service.
While your ideas and insights are valued, your primary focus will be reliable execution, operational excellence, and consistent delivery.
Key Areas of Responsibility include but are not limited to:
Marketing Execution & Enrolment Enablement
Support the execution of marketing campaigns across paid, owned, and direct channels
Maintain and update course landing pages to optimise clarity and conversion
Develop and manage marketing collateral (brochures, emails, adverts) aligned to brand standards
Enquiry Management & Learner Experience
Manage inbound enquiries and support the full lead lifecycle using CRM and automation tools
Engage across multiple learner touchpoints (email, web, chat, messaging platforms, AI tools)
Monitor enrolment and payment processes, escalating issues where necessary
Systems, Data & Performance Tracking
Maintain accurate data across marketing and CRM systems
Execute workflows and ensure system integrations function effectively
Track and report on key metrics such as enquiries, conversions, and response times
Automation & Continuous Improvement
Leverage AI and automation tools to improve efficiency and learner experience
Identify opportunities for process improvements based on operational insights
Qualifications
Degree or diploma in Marketing, Communications, Digital Media, Commerce, or related field
Approximately 3 years' experience in marketing execution across multiple channels
Experience with CRM systems, digital marketing tools, or enrolment platforms
Certifications in digital marketing, analytics, or AI tools are advantageous
Practical experience may be considered in lieu of formal qualifications
Skills & Competencies
Strong attention to detail and process discipline
Ability to manage multiple priorities and deadlines
Consistent follow-through and operational reliability
Data accuracy, reporting, and interpretation skills
Clear and professional written communication
Adaptability to new tools and technologies
Interest in automation and continuous improvement
Sound judgement in problem-solving and escalation