Talent Grid Africa is recruiting on behalf of an international retail client seeking a high-impact Marketing Executive who understands how to turn strategy into revenue.
This role requires a marketing professional who can bridge creativity with analytics someone who can build brand equity while delivering tangible ROI.
Key areas of ownership include:
Developing and executing an integrated marketing strategy aligned to business goals
Leading omnichannel campaigns (Digital, Social, In-store, OOH, Influencer)
Strengthening brand positioning and customer engagement
Driving SEO, SEM, and performance marketing initiatives
Monitoring digital analytics and optimizing campaigns based on insights
Managing PR, media partnerships, and corporate communications
Planning seasonal and promotional retail campaigns
Overseeing marketing budgets and ensuring cost-effective execution
Tracking KPIs and presenting performance insights to senior leadership
Leading and mentoring a marketing team
The ideal candidate:
Has 4+ years of progressive marketing experience
Understands retail consumer behavior and competitive positioning
Is data-driven, creative, and strategically minded
Has strong expertise in digital tools, analytics, and campaign optimization
Can lead with accountability and deliver measurable results