Key Responsibilities
Marketing Strategy & Execution
Develop and execute strategic marketing plans to increase visibility, drive occupancy, and grow revenue.
Supervise the online marketing executive in ensuring the resort's online presence across website, social media, Google listings, OTAs, and paid advertising platforms are optimal.
Oversee campaign creation, implementation, and reporting across digital and offline channels.
Content Development
Create and supervise the production of compelling content (social media, blogs, email newsletters, promotional materials).
Ensure brand consistency across all communication channels.
Capture and/or coordinate production of visual content showcasing Ziba's experiences, events, and facilities.
Brand, PR & Partnerships
Strengthen the resort's brand identity and maintain updated brand guidelines.
Build and manage relationships with media outlets, influencers, and content creators.
Identify and develop strategic partnerships that increase visibility, group bookings, and corporate retreats.
Guest Engagement
Engage travel agents, and corporate partners.
Build promotional packages and event concepts that enhance guest appeal and seasonal demand.
Market Intelligence & Performance Management
Conduct market research to monitor trends, competitors, and emerging opportunities.
Track and analyze marketing performance using data-driven insights to optimize campaigns.
Manage the marketing budget and ensure cost-effective implementation of strategies.
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree is a plus).
Proven experience in hospitality marketing, brand management, or a similar role.
Strong knowledge of digital marketing, social media trends, SEO, paid ads, and analytics tools.
Excellent written and verbal communication skills.
Creative, detail-oriented, and able to manage multiple projects simultaneously.
Strong leadership, planning, and organizational abilities.
Ability to work under pressure in a fast-paced hospitality environment.
Why Join Us?
At Ziba Beach Resort, you'll join a forward-thinking, dynamic team dedicated to creating unforgettable guest experiences. This is a unique opportunity to shape the marketing direction of one of Nigeria's most innovative hospitality brands and make a measurable impact on the resort's growth.