Requirements:
Qualifications & Experience:
A bachelor's degree in Marketing or an equivalent discipline
The skills we need:
Strong written and verbal communication skills.
Creativity in developing content, ideas, and marketing concepts.
Basic understanding of digital marketing tools and platforms (e.g., social media channels, Google Analytics, email marketing tools).
Ability to work collaboratively in a fast-paced environment
Ability to analyse data and interpret consumer insights.
Good organisational and time-management skills.
Comfortable working with Microsoft Office Suite and/or Google Workspace tools.
Attributes required:
Collaborative
Creative Energy
Hands on
Have an opinion and voice it
Strong communication skills
Strong problem solving skills
Key responsibilities:
Own, update and maintain the promotional calendar for TakealotMORE initiatives.
Briefing and operational management and coordinating of the various campaigns.
Liaise with partner marketing teams for joint campaigns.
Conceptualising, implementing and management of ongoing promotional marketing campaigns to drive adoption and retention for TakealotMORE.
Work closely with the merchandising team to improve customer conversion within TakealotMORE customer journeys.
Drive new feature launches and create sustained always-on educational content on product features and differentiators.
Engagement with the brand team on through the line Takealot and Mr D campaigns.
Engagement with the social media team on monthly content planning and preparation, as well as paid influencer partnerships
Work with internal specialist teams on creating and implementing performance media and CRM strategies to grow TakealotMORE
Monthly, Weekly, and daily reporting of campaign and promo performance
Act as the key contact for day-to-day for internal teams (eg. Brand teams, Merchandise teams).
Perform regular competitor reviews & analyses and relay key findings.
Ensure that relevant teams are briefed and updated on any activity that may impact their areas (eg. Merch, CRM, Social, etc)