Key Responsibilities
Branding & Creative Management
Manage and maintain branding assets across multiple technology brands.
Ensure brand consistency across digital, retail, and print platforms.
Develop and maintain brand positioning, messaging, and visual identity.
Coordinate creation of marketing visuals, product brochures, and promotional materials.
Digital Platforms & Website Management
Lead development and optimization of company websites and e-commerce platforms.
Ensure websites are user-friendly, up-to-date, and aligned with marketing objectives.
Oversee SEO, digital visibility, and performance optimization.
Monitor digital performance and recommend improvements.
Social Media & Content Management
Manage all social media platforms and digital communication channels.
Develop and execute content calendars for multiple technology brands.
Create engaging content, product showcases, and technical promotions.
Monitor online engagement, respond to queries, and grow brand communities.
Marketing Strategy & Campaign Execution
Develop marketing strategies aligned with business objectives.
Plan and execute digital and offline marketing campaigns for IT products and accessories.
Collaborate with sales teams to support product launches, promotions, and trade events.
Ensure campaigns are delivered on time, within scope, and within budget.
Analytics & Performance Reporting
Track, analyze, and report marketing performance using analytics tools.
Provide actionable insights to optimize campaigns and maximize ROI.
Monitor brand visibility and engagement across all marketing channels.
Required Experience & Qualifications
Minimum of 2 - 3 years marketing experience in technology, electronics, or IT distribution sectors.
Proven experience managing multiple brands or product lines in the tech/electronics space.
Hands-on experience in digital marketing, content creation, and social media for technical products.
Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
Technical Skills
Strong understanding of digital marketing, branding, and content strategy for tech products.
Experience managing websites, e-commerce, and social media platforms.
Ability to create creative and technically accurate marketing materials.
Proficiency in analytics, reporting, and campaign tracking tools.
Strong organizational, project management, and coordination skills.
Core Competencies
Creative thinker with attention to detail and accuracy.
Data-driven and results-oriented.
Excellent communication and stakeholder management skills.
Ability to work independently with minimal supervision.
Strong multitasking, prioritization, and problem-solving skills.
Comfortable operating in a fast-paced technology distribution environment.