We are looking for a dynamic and forward-thinking individual to take up the role of Marketing Lead. The Marketing Lead will be responsible for planning and executing innovative marketing strategies that drive brand growth and marketplace expansion.
They should possess a strategic and creative mindset, with a strong understanding of digital marketing, branding, and marketplace dynamics. The role involves developing and implementing campaigns that attract and engage customers while also onboarding and retaining quality vendors. The ideal candidate will play a key role in positioning the brand as the go-to destination for all things gifting.
About the Client:
A leading and fast-growing online gifting marketplace that connects trusted vendors with customers seeking premium, thoughtful, and meaningful gifts seeks to hire a passionate and creative individual. The platform curates a wide range of gifting options from hampers and flowers to lifestyle accessories and bespoke items, making it easy for people and brands to celebrate every occasion beautifully. It is committed to building a reliable and diverse gifting platform where quality, creativity, and convenience meet.
Qualifications and Requirements
Bachelor's degree in Marketing, Business, Communications, or related field.
2+ years' experience in marketing, preferably in e-commerce, marketplaces, or lifestyle brands.
Proven success in growth marketing, digital performance, and brand management.
Hands-on experience with SEO, CRM, email automation, and Meta/Google Ads.
Strong creative instincts and storytelling skills.
Excellent communication, leadership, and analytical abilities.
Experience with WooCommerce, Shopify, or marketplace CMS platforms is a plus.
Entrepreneurial mindset, comfortable working in a fast-paced, build from scratch environment.
Competencies and Skills Required
Strategic Thinking: Ability to develop and implement marketing strategies that align with business objectives and drive both customer and vendor growth.
Digital Marketing Expertise: Strong understanding of digital channels including SEO, Google and Meta Ads, CRM systems, and email automation.
Brand Management: Skilled in creating and maintaining a consistent brand identity through storytelling, partnerships, and creative campaigns.
Analytical Ability: Proficient in interpreting marketing metrics, KPIs, and data insights to optimize performance and ROI.
Creativity and Innovation: Demonstrates a strong creative flair with the ability to craft engaging content and unique marketing ideas.
Leadership and Collaboration: Ability to lead cross-functional teams and collaborate effectively with sales, operations, and vendor teams.
Communication Skills: Excellent verbal and written communication skills for brand messaging, presentations, and relationship management.
Customer-Centric Approach: Deep understanding of customer behaviour, engagement, and retention strategies.
Project Management: Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
Entrepreneurial Mindset: Self-driven, adaptable, and comfortable working in a fast-paced, start-up-like environment.
Key Responsibilities and Duties
Brand & Marketing Leadership
Develop and execute a holistic marketing strategy that drives growth across both vendors and consumers.
Lead the company's brand repositioning as Kenya's first curated gifting marketplace
Build brand visibility through storytelling, partnerships, and social media campaigns.
Define and manage marketing KPIs, budgets, and performance metrics.
Marketplace Growth & Vendor Marketing
Create and execute vendor acquisition campaigns targeting small businesses, artisans, and corporate gift suppliers.
Develop onboarding toolkits and marketing materials that support vendor success
Manage vendor retention and engagement programs.
Customer Acquisition & Retention
Drive traffic, leads, and conversions through digital advertising, SEO, social media, and email marketing.
Design campaigns for key gifting moments (e.g., Valentine's, Mother's Day, festive seasons, birthdays).
Develop loyalty and referral programs that enhance customer retention.
Analyze performance data to optimize conversion funnels and customer lifetime value (CLTV).
Content & Community Marketing
Create inspirational gifting content, blog stories, videos, and social features that build community and trust.
Manage influencer partnerships and collaborations that align with the Company's aspirational tone.
Maintain brand consistency and creative excellence across all touchpoints.
Offline & Partnership Marketing
Identify opportunities for the Company to participate in pop-ups, exhibitions, and collaborations with lifestyle brands or corporates.
Manage cross-promotional campaigns that elevate the Company's visibility in Kenya's lifestyle and gifting space.
Data, Insights & Reporting
Track, analyze, and report on marketing KPIs (traffic, conversion, CAC, retention, ROAS).
Use insights to drive continuous improvement and smarter budget allocation.