Marketing Manager – Rondebosch Medical Centre at Africa Health Care

Critical Outputs


Develop and implement Marketing strategy within budget, in conjunction with overall hospital strategy.
Maintain high level of knowledge of Hospital's clinical services.
Provide marketing and communications support to internal and external hospital stakeholders.
Create and maintain Doctor's engagement strategy (GP's and Specialists) including relationships building to increase referrals.
Develop and implement of marketing and communications initiatives aimed at various stakeholders including patients, potential patients and the local community at large.
Interpret hospital performance including patient survey/complaints outcomes and take appropriate focused marketing actions.
Develop informative, brand compliant brochures, information leaflets and other branded marketing material to support marketing and communications initiatives in line with set brand standards.
Drive marketing campaigns internally and externally and measure results.
Maintain awareness of competitor activity and general healthcare updates.
Plan and coordinate various media communication interventions.
Management of the hospital social media platforms.
Drive hospital awareness within and beyond the province.
Generate statistics and reports from available hospital information in order to analyze referral patterns and build a knowledge base to inform strategies and plans.
Recruitment of doctors.


Requirements


A relevant marketing, public relations or communication degree with three years' experience.
Ability to compile and process relevant marketing research information.
Hospital experience in a marketing/communication role will be advantageous.
Experience in Doctor Recruitment and Retainment will be advantageous
Computer proficiency.
Ability to travel (own transport)




Competencies


Collaboration/ Relationship Building
Problem-solving, analysis and judgement
Resilience
Engaging diversity
Influencing
Customer responsiveness
Organisational awareness
Excellence and quality orientation
Ethical behaviour
Technical and professional knowledge
Adaptability
Attention to detail
Decision making


Departments


Marketing