Key Responsibilities
Create and deliver the B2B marketing strategy and annual marketing plan across Africa, aligned to commercial goals.
Develop and deliver integrated marketing campaigns that build brand awareness, generate demand and support business growth.
Manage marketing budgets effectively, making sure investment delivers strong value and supports business priorities.
Lead relationships with creative, PR, media and events agencies to deliver high-quality marketing activity.
Create and adapt content, messaging and creative assets for different African markets while maintaining brand standards.
Support sales teams with marketing materials and content that help convert prospects into customers.
Use marketing automation and customer insight to create personalised and effective campaign experiences.
Measure campaign performance, analyse results and share clear recommendations with senior stakeholders.
Develop and deliver events and broker engagement programmes that strengthen market presence and support sales growth.
Work closely with colleagues across marketing, digital, sales and compliance teams to test new ideas and deliver great customer outcomes.
What We're Looking For
Degree-level education and/or a recognised marketing qualification.
Proven experience in a Marketing Manager role within a predominantly B2B environment.
Strong experience delivering marketing activity across multiple channels, including digital marketing, events, sponsorships, public relations and offline marketing.
A track record of building and delivering marketing strategies that increase brand awareness and generate new business opportunities.
Experience managing budgets and optimising marketing investment.
Strong agency management skills across creative, media, PR and events partners.
Excellent written and verbal communication skills in English, with confidence presenting to senior stakeholders.
Strong planning and organisational skills, with the ability to manage multiple priorities across a large geographical region.
A collaborative approach and experience working with diverse teams across different locations.
Strong Microsoft Office skills, including Excel, PowerPoint and Word.
Experience within international health insurance or a regulated industry would be advantageous but isn't essential.