Responsibilities
Strategy & Planning;
Develop 3-year marketing plan aligned with sales target.
Lead brand positioning for all products.
Drive product life cycle management.
Manage market segmentation and regional marketing plans.
Campaigns & Execution;
Oversee digital, field, van sales, and regional campaigns.
Lead farmer trials, demos, and field days.
Ensure alignment with regulatory compliance communication.
People & Team Leadership
Supervise;
Digital marketing team
Marketing executives
Agronomists
Communication Officer
Interns (Marketing & Technical)
Reporting & Analytics;
Maintain real-time dashboards for marketing performance, leads, conversions, campaigns ROI, cost-per-acquisition, and regional performance.
Qualifications
Minimum Qualifications;
Degree in Marketing, Agribusiness, Commerce, or related.
5 - 8+ years experience in Agro-input/FMCG/Manufacturing.
Proven success running field marketing, digital, and farmer engagement.
28 - 45 years of age preffered.
Core Competencies
Leadership
Digital & Brand Strategy
Sales alignment
Market intelligence
Excellent communication
Budget & cost control
Data-driven decision-making