Marketing Manager at Nedbank

Job Purpose


Drive the execution of marketing plans within an agile squad environment by translating strategic objectives into actionable sprint deliverables.
Ensure integrated campaigns are delivered on time, within scope, and to quality standards across multiple channels.
Act as the operational anchor for the squad removing blockers, managing approvals, and enabling continuous optimisation so that marketing initiatives achieve measurable business and customer outcomes.


Key Responsibilities


Campaign Delivery: Own end-to-end execution of marketing campaigns, ensuring timing plans, asset readiness, and approvals are met for on-time launches.
Agile Ways of Working: Facilitate daily stand-ups, sprint planning, reviews, and retrospectives; maintain transparency through Jira boards and status reporting.
Stakeholder Coordination: Collaborate with Marketing Leads, Tribe Leads, studio, agencies, and cross-functional teams to align priorities and resolve delivery challenges.
Quality & Compliance: Uphold governance standards, brand guidelines, and regulatory requirements across all campaign outputs.
Performance Optimisation: Implement AB testing, monitor in-flight performance, and drive adjustments to improve conversion and engagement metrics.
Budget & Supplier Management: Track spend against plan, manage supplier deliverables, and report variances to ensure cost efficiency.
Insights & Reporting: Consolidate post-campaign learnings and performance analytics to inform future sprints and continuous improvement.


People Specification

Essential Qualifications - NQF Level


Diploma in marketing or project management
Advanced Diplomas/National 1st Degrees


Preferred Qualification


Diploma or Degree in Marketing, Communications, or related field.


Minimum Experience Level


Minimum 5+ years in marketing roles and campaign execution.
Proven ability to manage multi-channel campaigns (BTL and ATL) and deliver results in a fast-paced environment.
Strong stakeholder engagement and agency management experience.
Demonstrated capability in digital marketing, including SEO, paid social, and lead generation.
Solid understanding of budget management, reporting, and supplier cost analysis.
Familiarity with project management tools (e.g., JIRA - training available internally).


Technical / Professional Knowledge


Accounting principles
Communication Strategies
Governance, Risk and Controls
Decision-making process
Company/Division/Cluster/Business Unit specific business knowledge
Understanding of branding & brand building principles and techniques as drivers of marketing strategy
Writing of briefs and verbal articulation thereof to internal and external stakeholders
Good understanding of either Google or Adobe analytics including tagging, linking and tracking of customer journeys and digital marketing practices.


Behavioural Competencies


Building Partnerships
Communication
Customer Focus
Decision Making
Initiating Action
Innovation
Work Standards
Quality Orientation