Key Responsibilities
Develop, implement, and review marketing strategies, plans, policies, and procedures to support the achievement of the Society's goals and objectives.
Set marketing targets, coordinate departmental activities, and monitor performance to ensure achievement of targets.
Grow membership, increase awareness and visibility, and enhance the SACCO's market share.
Advise management on the performance of different products, services, and market segments.
Design, develop, and review products and services that meet the needs of various market segments.
Carry out market intelligence, customer surveys, and feasibility studies for business expansion and new opportunities.
Manage, maintain, and grow the Society's social media platforms and other communication channels.
Coordinate branding, public relations, advertising, marketing campaigns, and promotional activities.
Organize and manage Society events including AGMs, SGMs, member education, trainings, and Corporate Social Responsibility activities.
Represent the SACCO in external functions and stakeholder engagements.
Manage the marketing budget and ensure prudent use of resources.
Develop and implement growth strategies, business development initiatives, and income-generating opportunities.
Identify, map, and pursue business opportunities aligned to the SACCO's strategic objectives.
Build, manage, and retain relationships with existing and prospective members, partners, and stakeholders.
Prepare business proposals and negotiate partnerships on behalf of the SACCO.
Increase the client and member base through targeted business development activities.
Maintain in-depth knowledge of the SACCO's products, services, value proposition, and industry trends.
Prepare reports on successes, challenges, emerging opportunities, and areas requiring improvement.
Perform any other duties as may be assigned.
Qualifications and Experience
Bachelor's degree in Marketing, Sales and Marketing, Business Administration, Commerce, or a business-related field from a recognized institution.
At least two (2) years' relevant marketing and business development experience, preferably in the financial sector.
Experience in a DT SACCO, commercial bank, microfinance bank, or other regulated financial institution will be an added advantage.
Competencies and Key Attributes
Excellent communication, interpersonal, negotiation, and relationship management skills.
Strong analytical, planning, organizational, and reporting skills.
High degree of creativity, commercial awareness, and customer focus.
Ability to handle multiple and conflicting priorities and work under strict deadlines.
Strong critical thinking, problem-solving, leadership, and team management skills.
Demonstrated ability to develop and implement marketing and business growth strategies.
Integrity, professionalism, and commitment to excellent service delivery.
End Date 10th August 2026