Marketing Manager at Yosnita Farm

A reputable and growing professional services firm based in Lagos is seeking a creative, strategic and results-oriented Marketing Manager to lead its marketing, brand development and market expansion initiatives.
The successful candidate will be responsible for developing and executing marketing strategies that enhance brand visibility, generate business opportunities, strengthen client relationships and support the firm's revenue growth objectives.
The role requires an individual with a strong understanding of corporate marketing, digital marketing, business-to-business (B2B) marketing and lead generation.


Key Responsibilities

Marketing Strategy & Planning


Develop and implement comprehensive marketing strategies aligned with the firm's business objectives.
Prepare and execute annual marketing plans, campaigns and budgets.
Identify target markets, industry segments and opportunities for market expansion.
Conduct market research and competitor analysis to support marketing decisions.
Develop targeted marketing initiatives for the firm's various service lines.


Brand Management & Corporate Visibility


Strengthen the firm's corporate identity, brand positioning and market presence.
Manage the firm's website, social media platforms and other digital communication channels.
Develop engaging marketing content, corporate profiles, brochures, presentations and promotional materials.
Coordinate thought leadership campaigns, newsletters, webinars, seminars and industry events.
Ensure consistency of brand messaging across all communication platforms.


Digital Marketing & Lead Generation


Plan and execute digital marketing campaigns to improve brand awareness and generate qualified leads.
Manage social media marketing, email campaigns, search engine marketing and other digital channels.
Develop and implement marketing initiatives targeted at corporate and institutional clients.
Track marketing enquiries, lead generation activities and conversion opportunities.
Monitor campaign performance and optimize marketing expenditure for improved returns.


Business Development & Sales Support


Collaborate with management and technical teams to identify and pursue new business opportunities.
Support the development of business proposals, presentations and client pitches.
Coordinate marketing activities that support client acquisition and revenue growth.
Develop and maintain relationships with prospective clients, business partners and referral networks.
Identify opportunities for cross-selling the firm's services to existing clients.


Marketing Performance & Reporting


Develop and monitor key marketing performance indicators (KPIs).
Evaluate the effectiveness of marketing campaigns, lead generation and brand development initiatives.
Prepare periodic marketing performance reports for management.
Monitor marketing budgets and ensure efficient utilization of resources.
Recommend improvements to marketing strategies based on performance data and market trends.


Qualifications & Experience


Bachelor's degree in Marketing, Business Administration, Mass Communication or a related discipline.
Minimum of 5 years' relevant experience in marketing, brand management or business development.
Demonstrable experience in developing and implementing successful marketing campaigns.
Strong knowledge of digital marketing, content marketing, social media management and B2B marketing.
Experience in professional services, consulting, financial services or other corporate service environments will be an added advantage.
Experience in lead generation, marketing analytics and customer relationship management.
Proficiency in Microsoft Office applications, digital marketing tools and CRM platforms.
Relevant professional marketing certifications will be an advantage.


Required Skills & Competencies


Strong strategic marketing and brand management capabilities.
Excellent written and verbal communication skills.
Creativity and ability to develop compelling marketing campaigns.
Strong digital marketing and content development skills.
Good commercial awareness and understanding of corporate client acquisition.
Excellent planning, coordination and analytical skills.
Ability to work independently and collaborate effectively with management and technical teams.
Results-oriented mindset with strong execution capabilities.


Key Performance Indicators (KPIs)

Performance will be evaluated based on:


Growth in brand visibility and market awareness.
Number and quality of marketing-generated business leads.
Effectiveness and return on investment of marketing campaigns.
Website traffic, digital engagement and audience growth.
Contribution of marketing activities to client acquisition and revenue growth.
Successful execution of marketing plans, events and campaigns.
Growth in corporate enquiries and prospect engagement.


What We Offer


Competitive remuneration based on qualifications and experience.
Performance-based incentives.
Opportunities for career development and professional growth.
A dynamic and collaborative work environment.