We are seeking a dynamic Marketing Officer to plan, execute and monitor marketing initiatives that drive brand awareness, passenger demand, route performance, load factor improvement and revenue growth, in line with company and regulatory standards.
Key Responsibilities
Execute integrated marketing campaigns to support passenger growth, load factor and revenue targets
Support promotions and seasonal campaigns in collaboration with Sales and Operations teams
Manage digital platforms including website content, social media and online sales support
Coordinate development of marketing materials for trade partners and stakeholders
Track campaign performance, market trends and competitor activity, and prepare performance reports
Ensure consistent brand identity across all marketing channels
Liaise with external agencies, media partners and service providers
Ensure all marketing activities comply with company policies and regulatory requirements
What We're Looking For
Bachelor's degree in Marketing, Business, Communications or a related field
Minimum 5 years' marketing experience, preferably in aviation, travel, hospitality, FMCG or a regulated environment
Strong experience in brand and digital marketing; digital sales experience is an added advantage
Good understanding of customer journeys, sales funnels and performance-driven marketing
Strong coordination, communication and analytical skills