Job Description
We are seeking a creative and result-driven Marketing Officer to develop and implement marketing strategies that promote the company's products and services(engineering industry).
The successful candidate will support brand growth, generate leads, increase market visibility, and strengthen customer relationships.
Key Responsibilities
Develop and execute marketing strategies and campaigns aligned with company goals
Conduct market research to identify trends, competitors, and new opportunities
Create and manage digital marketing campaigns (social media, email, website, etc.)
Coordinate content creation for marketing materials, brochures, and presentations
Manage the company's social media platforms and online presence
Monitor and analyze marketing performance metrics and prepare reports
Support business development efforts by generating and nurturing leads
Coordinate marketing events, exhibitions, and client engagement activities
Maintain relationships with clients, partners, and vendors
Ensure brand consistency across all marketing channels
Assist in preparing proposals and marketing documentation
Qualifications & Skills
Education:
Bachelor's Degree / HND in Marketing, Business Administration, Communications, or related field.
Experience:
2-4 years' experience in marketing or business development.
Technical Skills:
Strong knowledge of digital marketing tools and social media platforms
Experience with content creation and basic graphic design tools (e.g., Canva, Adobe Suite)
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Understanding of email marketing and online advertising
Ability to analyze data and generate performance reports
Soft Skills:
Excellent communication and presentation skills
Strong creativity and innovative thinking
Ability to work in a fast-paced environment
Strong organizational and project management skills
Result-oriented with attention to detail.