Job Description
We are seeking a dynamic, innovative, and results-driven professional to join our team as a Marketing Officer to drive student enrollment, strengthen brand visibility, and expand our market presence both online and within the community.
The Marketing Officer will be responsible for developing and executing strategic marketing initiatives aimed at increasing student enrollment, building strategic partnerships, and positioning Imperial Gate School as a leading choice for quality education in Lekki and its environs.
Key Responsibilities
Develop and implement effective marketing strategies to achieve enrollment targets.
Drive online marketing campaigns (social media, digital ads, content creation, website engagement).
Conduct field marketing activities including outreaches, community visits, estate campaigns, and partnership development.
Generate, track, and follow up on admission leads to ensure conversion.
Monitor competitors and market trends to identify growth opportunities.
Prepare weekly and monthly performance reports on marketing activities and results.
Requirements
Proven experience in marketing, business development, or sales (experience in the education sector is an added advantage).
Strong communication, negotiation, and persuasion skills.
Good understanding of digital marketing tools and social media platforms.
Target-driven, proactive, and self-motivated.
Ability to work independently and meet set performance goals.