Marketing, Publicity & Ticketing Officer

Key Responsibilities

• Develop and maintain the event publicity and promotional calendar.
• Coordinate approved promotional campaigns across relevant channels.
• Support ticket-sales campaigns and audience development.
• Monitor audience enquiries and direct prospective attendees to authorised ticketing channels.
• Coordinate publicity activities with confirmed media and promotional partners.
• Track audience engagement, ticket enquiries and available sales data.
• Maintain consistency of event information across public communication channels.
• Identify opportunities to expand the event's reach through relevant communities and promotional networks.

Requirements

Minimum academic qualifications

• A bachelor's degree or HND in Marketing, Mass Communication, Public Relations, Advertising, Digital Marketing, Business Administration or a related field.
• OND holders with demonstrable digital marketing, publicity, ticketing or social media experience may be considered.

Required experience

• Preferably 1 - 2 years of experience in marketing, social media management, publicity, digital campaigns, sales promotion or customer engagement.
• Experience managing social media platforms, supporting promotional campaigns or tracking campaign performance is desirable.
• Familiarity with online ticketing systems, content calendars and audience analytics will be an advantage.

Expected deliverables

• A publicity and ticketing audit within the first 72 hours.
• A two-month publicity calendar and audience strategy by the end of Week 1.
• A weekly promotional content plan.
• A target of 3 - 5 approved promotional content items or campaign assets per week, subject to available resources and the communications workflow.
• Weekly reports on audience enquiries, engagement and campaign performance.
• Weekly ticketing reports once ticket sales commence, using verified figures.
• A midpoint campaign review by the end of Week 4.
• A final marketing and ticketing performance report by the end of Week 8.

Desirable competencies

• Digital marketing, content planning, audience development, customer service, social media analytics, copywriting and campaign coordination.