Marketing & Sales Director – High Volume B2B at FairChain WorkForce

Brand & Private Label | Local + International

Base Salary: $800 per month

Commission: Uncapped on Gross Profit

Core Mission

The Marketing & Sales Director is responsible for building and closing high-volume B2B contracts in Kenya, East Africa, and international markets. This role owns both personal and team revenue targets and leads structured, data-driven execution in Odoo CRM.

Key Responsibilities


Revenue Ownership

Close large-volume supply contracts
Secure multi-year framework agreements
Negotiate pricing based on margin contribution
Forecast demand aligned with production capacity


Private Label Growth

Identify and develop supermarket and distributor private label accounts
Structure volume-based pricing models
Manage sample-to-rollout pipeline


Data-Driven Sales Management

Full ownership of Odoo CRM pipeline structure
Monitor conversion rates, sales cycle, margin per deal, and retention
Maintain 3x pipeline coverage ratio
Weekly KPI reporting


International Team Leadership

Manage and coordinate international sales team members across markets
Align global sales targets with production capacity in Kenya
Ensure structured reporting and CRM discipline across regions
Drive unified commercial strategy across all territories


Leadership

Carry personal sales quota
Lead and coach the sales team
Drive negotiation excellence and margin discipline




Key Performance Indicators (KPIs)


Monthly gross profit target
Volume sold (kg / metric tons)
Pipeline coverage ratio
Average contract value
Private label accounts opened
Client retention rate
International team performance against regional targets


Candidate Profile


Minimum 5 years proven hands-on B2B sales experience
Track record of closing large contracts
Experience in FMCG, coffee, food service, or export markets preferred
Proven ability to manage cross-border sales teams
Strong negotiation and margin management skills
Data-driven mindset with CRM discipline
Based in Nairobi and willing to travel internationally


Compensation Structure


$800 per month base salary
Uncapped commission based on gross profit
Team override incentive
Annual performance bonus linked to company EBIT growth