What You Will Do
Field marketing & activations (core of the role) - Learn from what Field Agents and shops have already tested (including vernacular radio and local promotions) and scale what works
Treat radio and road shows as core growth channels, not secondary tactics
Plan and deliver roadshows, market activations, pop ups, and community events across Kenya
Decide what gets done nationally vs locally, and why - Ensure shops, vehicles, and activation sites are properly branded and consistent
Brief, manage, and hold third party suppliers accountable (roadshows, printing, photography) .
Strategy, insight & campaigns - Map the Kenyan customer journey from awareness to purchase
Identify key barriers to purchase across different regions and customer segments - Propose practical ways to address and mitigate those barriers
Be opinionated about the right mix of channels - Shape campaign ideas, taglines, messaging, and timing
Design campaigns that are practical, measurable, and sales focused
Social media & content direction - Set direction for Solar Panda social media presence in Kenya - Advice on content themes, frequency, and tone
Work with photographers or content creators when needed
Maintain an up-to-date photo and content library - Ensure customer consent is collected for any photos or testimonials used
Budgeting, reporting & accountability
Propose marketing budgets and campaign spend - Track costs vs outcomes
Report clearly on leads, conversions, and sales impact
Be comfortable answering the question: What did we get for this spend?
Internal communications - Share wins internally, strong agents, great activations, customer stories
Capture testimonials and success stories from the field
Help the wider team see whats working, where, and why
Support internal alignment between Sales, Operations, and HQ
Qualifications
Comfortable being both strategic and scrappy
Happy in the field, not just in slides
Organized, decisive, and execution focused
Confident managing suppliers and budgets
Data aware: you care about results, not just activity
Curious about customers and grounded in real market insight
Comfortable working across multiple Kenyan languages and vernacular radio markets, even if content is executed via agents or partners
Comfortable spending significant time in the field, including upcountry travel
Bachelors Degree in any business related training