Marketing & Student Recruitment Lead at LexTorah

Job Description


We are seeking a proactive, results-driven, and highly strategic Marketing & Student Recruitment Lead to drive student enrolment growth across all programs, including language classes, exam preparation courses, university placement services, degree pathway programs, and online college courses.
The ideal candidate will be responsible for developing and executing marketing and recruitment strategies that increase visibility, generate enquiries, convert leads, and improve student retention across all Lextorah offerings.
This role requires someone with strong marketing, sales, communication, and relationship management skills who can actively drive business growth and student acquisition.


Key Responsibilities
Student Recruitment & Enrolment Growth:


Drive student enrolment across: Language programs; IELTS, TOEFL, GRE, GMAT, SAT, CELPIP and other exam preparation courses; University placement and degree pathway programs; Online college courses
Develop and execute recruitment strategies to increase student registrations.
Follow up on prospective student leads and drive conversions.
Build and maintain a structured recruitment pipeline.


Marketing Strategy & Campaign Execution:


Develop and implement marketing campaigns to promote Lextorah's programs and services.
Create strategies to increase: Brand visibility, Enquiries, Student conversions
Coordinate online and offline marketing initiatives.
Work closely with the communications team on promotional campaigns and content direction.


Lead Generation & Conversion:


Generate and manage qualified leads through: Social media campaigns, Partnerships, Referral initiatives, Outreach activities
Track enquiries and ensure consistent follow-up until conversion.
Monitor conversion rates and identify areas for improvement.


School & Partnership Outreach:


Build relationships with: Secondary schools, Universities, Corporate organisations, Educational communities and networks
Promote Lextorah's offerings through outreach and partnership initiatives.
Identify opportunities for institutional collaborations and student referrals.


Admissions & Student Advisory Support:


Provide guidance to prospective students on suitable programs and learning pathways.
Support prospective students through the registration and onboarding process.
Work closely with the admissions team to ensure smooth conversion and enrolment processes.


Market Research & Growth Opportunities:


Monitor market trends, competitor activity, and student demand.
Identify new opportunities for business growth and student acquisition.
Recommend strategies for improving market positioning and student engagement.


Performance Tracking & Reporting:


Track recruitment performance and enrolment numbers across all programs.
Prepare weekly and monthly reports on: Leads generated, Conversion rates, Enrolment performance, Campaign effectiveness
Recommend improvements based on performance data.


Key Performance Indicators (KPIs)


Increase in student enrolment numbers.
Growth in enquiries and qualified leads.
Conversion rate from enquiry to registration.
Success of recruitment and marketing campaigns.
Growth in partnerships and referral channels.


Requirements


Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
Minimum of 2 - 4 years of experience in marketing, sales, student recruitment, admissions, or business development.
Strong communication, persuasion, and relationship management skills.
Proven ability to drive sales, conversions, or enrolment growth.
Experience in education, training, or service-based organisations is an advantage.
Proficiency in Microsoft Office, Google Workspace, CRM systems, and digital marketing tools.
Must live within Yaba and its immediate environs
Must be willing to work Monday to Saturday


Preferred Qualities:


Highly proactive and target-driven.
Strong understanding of marketing and sales principles.
Excellent interpersonal and negotiation skills.
Ability to build relationships and partnerships.
Strong organisational and follow-up skills.
Ability to work independently and take initiative.