Key Responsibilities
Support the design, implementation, and evaluation of national mass media campaigns on food policy, including:
Message and concept testing using focus groups or public opinion polls; selection and management of research agencies.
Creative development and materials production; selection and management of production agencies.
Media planning and placement across traditional and digital channels.
Event coordination, including press events, campaign launches, and media engagement.
Draft and review campaign content, including press releases, statements, letters to the editor, opinion pieces, Q&As, fact sheets, blogs, columns, and web/digital content.
Build and maintain relationships with stakeholders, including government, civil society partners, and media.
Lead the hiring, management, and guidance of vendors, including media planners, creative agencies, research agencies, and production companies.
Monitor campaign rollout, track media placements, and evaluate campaign performance.
Produce reports, presentations, correspondence, and other materials tsupport communication and advocacy objectives.
Support digital advocacy efforts, including campaign-related social media content and engagement.
Maintain accurate records of campaign activities and ensure timely reporting to donors and management.
Lead the development of media advocacy strategies that align with organizational policy objectives.
Provide strategic advice tthe advocacy and program teams on leveraging media for policy influence.
Key Deliverables
Implement national mass media campaigns on food policy
Develop key messages and concepts
Draft press releases for mass media campaigns
Plan and execute campaign activations
Draft campaign backgrounders
Support the production of materials for evidence-based campaigns for the food policy program in collaboration with in-country partners, including but not limited to:
Support partner tmanage deliverables by production agency.
Keep record of deliverables tensure deadlines are met
Coordinate partner review of materials produced by agency. Keep track of feedback given and incorporated by agency
Work with the advocacy team tarrange meetings with government, civil society partners and/or other stakeholders tcoordinate strategy, activities and manage relationships related tfood policy program in the country
Develop multimedia content for web and digital promotion, including but not limited to blogs, videblogs, newsletter write-ups, case studies, etc.
Update supplier databases for campaign production and research projects
Lead the screening and recruitment of agencies for campaign material production
Brief creative and production agencies
Monitor and review of creative and production agency deliverables
Develop and track campaign key performance indicators (reach, engagement, policy influence indicators) and produce post-campaign learning reports.
Qualifications
Advanced university degree (master's or equivalent) in communications, media, journalism, public relations, development communication, public health, or a related field is preferred.
A first-level university degree (bachelor's or equivalent) with 7 years of relevant experience may be accepted in lieu of post-graduate certification.
Strong writing, editing, and storytelling skills with the ability ttranslate complex policy intcompelling messages.
Strong interpersonal and project management skills, with the ability tjuggle multiple priorities and work collaboratively across teams and departments
Familiarity with Kenya's media landscape and experience engaging journalists and media outlets.
Experience working with or managing external agencies (media, creative, or research) tdeliver campaigns.
Proficiency in digital platforms, social media management tools, and content development.
Strong organizational, multitasking, and coordination skills, with attention tdetail and ability to meet tight deadlines.
Fluency in written and spoken English is required.
Experience
Minimum of 7 years of progressively responsible experience in communications, media relations, or campaign management.
Experience in communication for development, health promotion, or public advocacy campaigns is an advantage.
Proven ability tmanage vendors and coordinate multiple partners tachieve campaign objectives.