Media Planning and Strategy:
Develop and implement media plans that align with client objectives and overall advertising strategy.
Identify target audiences and recommend optimal media channels for campaign success.
Define, measure and evaluate relevant media KPIs
Media Buying and Negotiation:
Execute media buys across digital and traditional channels, negotiating favorable terms and maximizing budget efficiency.
Build and maintain relationships with media vendors to secure the best rates and placements.
Campaign Optimization:
Monitor and analyze campaign performance, making data-driven recommendations for optimization.
Implement A/B testing strategies to refine targeting, creative, and other campaign elements.
Budget Management:
Manage media budgets effectively, ensuring optimal allocation and ROI.
Provide regular budget updates and forecasts to clients and internal stakeholders.
Reporting and Analysis:
Generate comprehensive reports on campaign performance, highlighting key metrics and insights.
Conduct post-campaign analysis to identify areas for improvement and success stories.
Collaboration:
Work closely with the creative team, account managers, and clients to ensure seamless execution of campaigns.
Stay informed about industry trends, technologies, and best practices.
Requirements
Qualifications:
Bachelor's degree in Marketing, Advertising, Business, or related field.
Proven experience 3 - 4 years working as a Media Buyer, with a strong focus on programmatic media buying.
In-depth knowledge of programmatic advertising platforms, DSPs, SSPs, and ad exchanges.
Proficiency in analysing data and interpreting performance metrics to optimize campaign strategies.
Strong negotiation skills and the ability to build and maintain relationships with media vendors and partners.
Excellent communication skills, both verbal and written, with the ability to articulate complex concepts and campaign insights effectively.
Detail-oriented with strong analytical and problem-solving abilities.
Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
Experience with ad tech tools and platforms such as Google Marketing Platform, The Trade Desk, DV360, etc., is a plus.