Medical Business Development Officer - Branches & Retail Business (First Assurance Kenya) at Absa Bank Limited

Job Summary

To drive the growth and profitability of the medical insurance portfolio by supporting branch sales, developing alternative distribution channels, and fostering strong partner relationships, while ensuring compliance, market insight, and a superior customer experience across all touchpoints.

Job Description

Branch Support in Medical Business Acquisition


Assist branches in growing the medical insurance portfolio by supporting sales & timely quotation issuance and pipeline management.
Support product training and capacity building for branch sales teams to enhance sales and service delivery.


Alternative Channels Development


Support execution of growth strategies across affinity groups, online aggregators, and digital platforms in line with the medical division's growth strategy.
Identify potential partners and business opportunities in untapped or emerging distribution channels.
Assist in designing and implementing tailored offerings for alternative channels to maximize revenue.
Lead innovation and product development of medical retail solutions.


Partnership & Relationship Management


Build and maintain professional relationships with partners, intermediaries & branch teams.
Support partner and branch staff training in medical products to improve sales performance and ensure compliance with company policies.
Conduct partner and branch engagement activities to enhance distribution, client acquisition, and retention.


Market & Channel Intelligence


Gather insights on alternative channels and medical business trends, competitor activities, and customer preferences.
Recommend strategic initiatives to improve penetration, engagement, and profitability across channels and branches.


Customer Experience


Ensure high-quality client engagement across alternative channels and branch-supported medical business.
Address channel or branch-related customer issues in coordination with relevant internal teams.
Ensure high quality, compliant tender submissions to establish and maintain a healthy business pipeline.


Reports & Compliance


100% adherence to compliance with statutory and regulatory requirements through proper contracting and licensing requirements of the intermediaries and collection of premiums.
Prepare and present regular reports on pipelines, conversions, initiatives, tendering activities, including success rates, challenges, and lessons learned.


Education and Experience Required


Bachelor's degree in insurance or in related field.
Relevant professional qualification in Insurance, - ACII, AIIK,
Two (2) year relevant working experience.
Additional qualifications in sales and marketing would be an added advantage.