Job Summary
The National Premium HORECA Manager is responsible for developing and executing national strategies to drive growth within the premium on-trade (HORECA - Hotels, Restaurants, Cafés) channel.
The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.
Principal Accountabilities
Develop and implement national strategies for the premium HORECA channel
Build andmaintainstrong relationships with key premium accounts
Lead negotiations and manage contracts with HORECA partners
Oversee brand activations and visibility initiatives
Monitor market trends and competitor activities
Collaborate with internal teams for alignment
Track performance and provide insights to management
Lead and develop the HORECA team
Manage budgets and ensure ROI
Ensure compliance with policies and regulations
Challenges:
Intense competition
High client expectations
Multi-regional coordination
Planning & Organising:
Macro: Annual
Micro: Monthly
Requirements
Education: First Degree / HND (MBA is an advantage)
Experience: 7 - 10 years in FMCG, preferably wines & spirits
Strong HORECA experience required.
Key Competencies:
Strategic thinking
Negotiation skills
Leadership
Business acumen
Communication
Problem-solving
Internal / External Contacts:
Internal: Sales, Marketing, Supply Chain
External: HORECA partners, distributors