To lead, drive, and grow national General Trade operations for a fast-moving consumer brand in the sanitary pads category. The role requires a battle-tested sales leader with hands-on experience in a highly competitive market, capable of building strong distribution networks, supervising field teams, and driving last-mile product availability.
Key Responsibilities
Route-to-Market (RTM) & Distribution Development
Recruit, onboard, and grow distributors and wholesalers nationwide.
Ensure proper territory mapping, route planning, and network coverage.
Drive last-mile distribution execution from wholesale to dukas, kiosks, resellers, and small supermarkets.
Ensure consistent product presence in every GT channel.
Sales Growth & Target Achievement
Deliver monthly, quarterly, and annual volume and revenue targets.
Push daily orders through wholesalers to retailers.
Ensure aggressive product uplifts and market penetration.
Monitor competitor activities and close execution gaps quickly.
Team Leadership & Performance Management
Build, train, motivate, and enforce discipline among field sales teams.
Conduct regular market visits, coaching, and performance reviews.
Drive a culture of excellence, accountability, and speed.
Market Execution Excellence
Ensure visibility, availability, pricing compliance, and perfect shelf execution.
Activate trade promotions and GT demand-generation initiatives.
Reporting & Insights
Provide real-time market intelligence, volumes, strike rates, and competitor movements.
Track daily sales activities and ensure structured reporting.
Requirements
Qualifications & Experience
7+ years in FMCG General Trade sales leadership is a MUST
Proven track record in selling and scaling tough products in a competitive market—preferably sanitary pads or similar categories.
Strong distributor management, wholesaler recruitment, and territory execution experience.
Excellent team leadership and ability to get results through people.
Strong negotiation, communication, and analytical skills.
Ability to travel extensively nationwide.
Bachelor's degree in Business ,Marketing, Sales, or a related field.