We are seeking an experienced digital Performance Lead tdrive innovative and highly effective digital marketing executions for our clients.
Overview
This role owns:
Performance strategy
Optimization governance
Client leadership
Data interpretation
Learning agenda development
Innovation and automation
Operational excellence
Third-party execution governance
While campaign setup and trafficking may be handled by an external execution partner (Nodes), accountability for campaign quality, delivery, optimization, reporting accuracy, and business outcomes remains with the Performance Lead.
The role acts as the strategic and operational command center connecting client objectives, media strategy, creative, analytics, technology, and execution teams.
Responsibilities
Performance Strategy & Planning
Translate business objectives intmeasurable performance frameworks
Validate media plans, audience strategy, and channel mix
Drive ROAS, CPA, conversion, and growth optimization
Ensure all campaigns are performance-ready before launch
Align performance activity tbusiness and JTBD objectives
Execution Governance & Operational Control
Lead daily alignment with execution partners
Govern setup hygiene, taxonomy, UTMs, pixels, and conversion tracking
Ensure optimization recommendations are executed within SLA
Monitor pacing, delivery, spend accuracy, and campaign health daily
Escalate delivery, platform, or tracking risks proactively
Maintain operational governance and optimization trackers
Data, Analytics & Optimization
Conduct daily checks and weekly deep dives
Generate optimization hypotheses and predictive recommendations
Identify conversion, attribution, and measurement gaps
Drive actionable insight generation across campaigns
Improve reporting quality and measurement maturity
Analyze audience, creative, and funnel performance trends
Client Leadership & Consulting
Lead weekly performance reviews with client stakeholders
Translate media performance intbusiness implications
Present strategic recommendations and growth opportunities
Position Publicis as a strategic growth partner
Build trust and credibility through proactive performance leadership
Innovation & Capability Development
Identify automation and AI-led optimization opportunities
Improve workflow efficiency and operational scalability
Drive testing frameworks and experimentation culture
Evaluate emerging platform and measurement capabilities
Introduce new approaches timprove campaign effectiveness
Learning Agenda & Best Practice Governance
Lead monthly "Start / Stop / Continue" learning reviews
Build reusable best-practice frameworks
Ensure campaign learnings are embedded intfuture planning
Develop a continuous learning and optimization agenda with the client
Drive cross-campaign knowledge sharing and continuous improvement
Performance Operating Rhythm
Daily
Campaign health checks
Budget pacing validation
Conversion tracking checks
Optimization instruction management
Execution partner alignment
Delivery and issue escalation management
Weekly
Deep-dive performance analysis
Strategic recommendations
Weekly performance reporting
Weekly client meetings
Governance sessions with Nodes
Optimization and testing reviews
Monthly
Learning agenda review
Best-practice consolidation
Tracking and technology audit
Innovation and optimization roadmap
Start / Stop / Continue reviews
Quarterly
Business impact review
Strategic growth planning
Performance transformation recommendations
Measurement and operational maturity assessment
Qualifications
Advanced performance marketing expertise
Strong understanding of:
Google
Meta
DV360
Programmatic
Commerce Media
Strong analytics and attribution capability
Conversion tracking and martech understanding
Operational governance and stakeholder management
Strategic storytelling and consulting ability
Experience managing external execution partners
Process-driven, analytical, and commercially minded
Strong communication and client management skills