Product Marketer at Aella

The Opportunity

We're seeking a strategic Product Marketer to own the end-to-end positioning, messaging, and go-to-market (GTM) strategy for our B2B Products/solutions. You'll bridge product, sales, and marketing to drive adoption, competitive differentiation, and revenue growth.

Key Responsibilities

Market & Customer Insights:


Conduct market research, competitive analysis, and customer interviews to inform product strategy and positioning.


Positioning & Messaging:


Develop compelling product narratives, value propositions, and messaging frameworks that resonate with target personas.


Go-to-Market Strategy:


Work with cross-functional GTM launches for new products/features (including pricing, packaging, and sales enablement).


Sales Enablement:


Equip sales teams with battle cards, pitch decks, case studies, and training to articulate product value effectively.


Content Creation:


Collaborate with marketing to produce high-impact collateral (e.g., whitepapers, webinars, demo videos, website copy).


Performance Analysis:


Track KPIs (adoption, conversion, pipeline impact) and optimize campaigns based on data.


Voice of Customer:


Synthesize feedback to influence product roadmap and marketing strategy.


Required Skills & Experience


3+ years in B2B/B2C product marketing in the payment space
Proven success in developing GTM strategies and launching products.
Strong ability to translate technical features into customer-centric benefits.
Expertise in market research, competitive analysis, and persona development.
Excellent storytelling, writing, and presentation skills.
Experience with analytics platforms (e.g., Google Analytics, Power BI).