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Product Marketer- SADAC at LexisNexis South Africa
LexisNexis South Africa
September 11, 2026
Full-time
On-site
About the Role
As a Product Marketer, you'll connect product development, sales, marketing, and regional strategy teams to drive market adoption and commercial success. You'll shape compelling product positioning, create engaging messaging, and deliver go-to-market strategies focused on localization, digital adoption, and B2B growth across key African regions.
Responsibilities
Lead the launch of new products and features, coordinating cross-functional teams to support effective market entry.
Manage the end-to-end delivery of go-to-market plans and ensure effective integration across departments.
Develop core messaging, value propositions, and differentiated product and brand narratives for diverse audiences.
Analyse customer needs, market trends, competitor activity, and changing market dynamics to inform strategy.
Create marketing collateral, presentations, case studies, battlecards, and other sales-enablement tools.
Partner with sales, product, and regional teams to align product marketing and commercial strategies.
Develop integrated campaigns across social media, content marketing, SEO, and traditional channels to build awareness, demand, and engagement.
Track lead generation, retention, satisfaction, and loyalty, using CRM and analytics data to improve performance.
Requirements
Experience adapting global product marketing messages for diverse African audiences, particularly across SADC and West Africa.
Ability to tailor strategies and content to local customer needs, cultures, and market conditions.
Experience using digital and traditional channels to build brand visibility, adoption, engagement, and growth.
Strong knowledge of SaaS and B2B technology markets.
Proficiency in using CRM platforms and analytics dashboards to inform product positioning and marketing strategy.
Ability to collaborate effectively with sales, product, marketing, and regional strategy teams.
Strong storytelling, content creation, communication, and presentation skills.
Demonstrated product marketing, brand management, business development, and project management capability, including delivering multi-channel campaigns and product launches.
As a Product Marketer, you'll connect product development, sales, marketing, and regional strategy teams to drive market adoption and commercial success. You'll shape compelling product positioning, create engaging messaging, and deliver go-to-market strategies focused on localization, digital adoption, and B2B growth across key African regions.
Responsibilities
Lead the launch of new products and features, coordinating cross-functional teams to support effective market entry.
Manage the end-to-end delivery of go-to-market plans and ensure effective integration across departments.
Develop core messaging, value propositions, and differentiated product and brand narratives for diverse audiences.
Analyse customer needs, market trends, competitor activity, and changing market dynamics to inform strategy.
Create marketing collateral, presentations, case studies, battlecards, and other sales-enablement tools.
Partner with sales, product, and regional teams to align product marketing and commercial strategies.
Develop integrated campaigns across social media, content marketing, SEO, and traditional channels to build awareness, demand, and engagement.
Track lead generation, retention, satisfaction, and loyalty, using CRM and analytics data to improve performance.
Requirements
Experience adapting global product marketing messages for diverse African audiences, particularly across SADC and West Africa.
Ability to tailor strategies and content to local customer needs, cultures, and market conditions.
Experience using digital and traditional channels to build brand visibility, adoption, engagement, and growth.
Strong knowledge of SaaS and B2B technology markets.
Proficiency in using CRM platforms and analytics dashboards to inform product positioning and marketing strategy.
Ability to collaborate effectively with sales, product, marketing, and regional strategy teams.
Strong storytelling, content creation, communication, and presentation skills.
Demonstrated product marketing, brand management, business development, and project management capability, including delivering multi-channel campaigns and product launches.