Product Marketing Manager at TransUnion

What We'll Bring:


We're looking for a dynamic and strategic Product Marketing Manager to be an integral part of the growth of TransUnion's business across the Africa region. This role owns regional go to market strategy, delivers differentiated value propositions, and ensures successful commercial outcomes through tight cross functional collaboration.
You will lead both strategic and tactical product marketing activity across TransUnion's solution portfolio and the different sectors we serve. You will foster tight collaboration across regional teams (Sales, Marketing, Product Solutions, Strategy) and work closely with your global Product Marketing associates.


The voice of the customer will be at the heart of what you do.

What You'll Bring:


7+ years in B2B product marketing, preferably within information services or broader SaaS sectors.
Demonstrated success bringing new solutions to market and driving ongoing growth with a strong commercial acumen
Ability to translate complexity into clear customer‑facing value
Exceptional collaboration and communication skills with the ability to influence others
Passion for translating complex business problems and solutions into compelling stories
Focussed on outcomes - you are a problem solver who combines data-driven insights with creative thinking. You couple strategic approach with hands-on ownership to achieve success
It's advantageous if you have experience working in:

a matrixed global organisation
Financial Services, FinTech, lending, fraud, and regulated markets




Impact You'll Make:


Regional Strategy & Execution: Own and lead go-to-market strategies tailored to regional market dynamics, customer needs, and competitive landscapes. This will include supporting product launches, sales enablement, market-driven initiatives, and targeted campaigns.
Content & Messaging: Develop and roll-out solution messaging, sales enablement materials, and content that captures the customer issues, market trends, and the walk to TransUnion's value proposition. Creating narratives that uniquely position TransUnion in the market and resonate deeply with buyers. This will include materials such as pitch decks, solution brochures, customer case studies, and competitive battlecards. Build and maintain personas and ideal customer profiles that reflect the regional and vertical market nuances.
Market Intelligence: Conduct ongoing market, customer, and competitor analysis to inform positioning and product roadmaps, create powerful stories that resonate with the regional market and differentiate TransUnion's propositions from the competition.
Cross-Functional Collaboration: Influence and align stakeholders across product, sales, market development, and marketing teams to ensure go-to-market readiness across the organisation. Work tightly with the global Product Marketing team to drive and localise global launches in the African market, and leverage best-practice processes and tools.
Performance Measurement: Track and report on key performance indicators to measure the impact of product marketing.