Regional Consumer Insights & Brand Growth Manager – East Africa & West Africa (Foods)-350k at Sheer Logic

About the Role


As the Regional Consumer Insights & Brand Growth Manager, you will serve as a strategic partner to brand teams by translating complex consumer, shopper, and market data into actionable growth opportunities.
You will lead brand-building analytics, innovation research, media optimization, and insight generation that strengthen brand love and drive long-term business performance.
You will work across multiple business groups and collaborate closely with Marketing, Customer Development, R&D, Finance, and leadership teams to deliver breakthrough insights and impactful business decisions.


Responsibilities


Lead analytics on brand health, brand power, and consumer behavior to support medium- and long-term brand growth
Integrate multiple data sources such as brand studies, social listening, search insights, market trends, and primary research to drive innovation pipelines
Support innovation and renovation projects from ideation and co-creation to final testing and launch
Develop compelling customer growth stories for new product innovations
Lead priority research initiatives including product launch evaluations and post-launch effectiveness studies
Identify disruptive consumer insights and emerging trends to fuel innovation and brand-building strategies
Design cost-effective research programs and scale agile research methods and tools
Partner with cross-functional teams to ensure insight-led decision making across the business


Requirements


Bachelor's degree in Business, Economics, Marketing, or a related field
Minimum 3 years of experience in Consumer Insights, Analytics, Brand Management, Commercial Development, Finance, or related functions
Strong analytical capability with confidence in working with data and numbers
Excellent storytelling and presentation skills with the ability to influence senior stakeholders
Strong business acumen and understanding of marketing principles
Ability to work independently, prioritize effectively, and manage multiple projects


Key Skills


Consumer & market research
Brand strategy and brand building
Innovation and renovation excellence
Data interpretation and insight generation
Social listening and search insights
Marketing effectiveness measurement
Content optimization and media performance analysis
Creative problem solving
Stakeholder management and cross-functional collaboration