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Regional Manager, Agency & Merchants (North-West) - Smartcash PSB at Airtel
Airtel
September 05, 2026
Full-time
On-site
About the Role:
The job purpose is to drive merchant acquisition and business growth by identifying, engaging, and onboarding new merchants for payment processing services, while developing and executing market penetration strategies, building strong relationships with prospective merchants, negotiating contract terms, and delivering revenue and market share objectives within the merchant segment.
Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.
Responsibilities
To achieve revenue target within state/area
Analyzing merchant performance metrics to measure the success of merchant acquisition strategies for optimization of the overall business growth and improvement
Negotiating contract terms and pricing with potential merchants, ensuring they are competitive and align with the company's objectives
Constantly identify opportunities for increasing the business merchant base
Developing and managing budgets for merchant acquisition initiatives
Responsible for recharge sales management from strategy development to execution and ensure competitive edge and revenue target achievement
Tracking all on-going partnership and promptly circulate progress
Achieve Share of Customer
Ensure full-fledged achievement of New Merchant targets by driving the merchant objectives
Collaborating with internal teams such as sales, marketing, and product development to develop merchant-specific content and promotions
Building and maintaining relationships with potential merchants, providing guidance and support throughout the sales process
Ensuring compliance with legal and regulatory requirements related to merchant segments
Channel branding and visibility
Ensuring appropriate and effective outlet branding is carried out in line with the "Picture of success (PICOS)" for merchants
Identifying visibility opportunities for Smartcash brand within the merchant segments
Effectively managing merchant POS materials stock in the warehouses across the country to avoid damage, wastage and obsolete materials
Training Field Sales Team on POS deployment in line with "Picture of success"
Distribution Infrastructure
Developing and executing a comprehensive merchant acquisition strategy that aligns with the company's goals and target audience
Identifying and targeting potential merchant segments through market research and data analysis
Developing and executing merchant agreements, ensuring they are mutually beneficial and meet merchant and company's objectives
Industry Awareness/Competition Intelligence
Staying up-to-date with industry trends and best practices to continuously optimize merchant acquisition strategies and stay ahead of competitors.
Conducting market research to understand industry trends and identify new merchant acquisition opportunities
To effectively report competitive activities, observe in the market
To immediately address or escalate any unusual activity that may be a threat to existing and potential merchants and performance of the business
Qualifications
Educational Qualifications
Bachelor's degree in social sciences, marketing, business management, engineering or computer science
Master's in business administration or management will be an advantage
Project management qualification will be an advantage
Relevant Experience & Functional / Technical Skills
Minimum of 8 years of commercial/business management experience
Team leadership experience
3 years of relevant experience in products management and fintech industry
Computer literacy
Sales knowledge
Product/ Service development
Product/ Service management
Interpersonal skills
Customer orientation
Financial services, banking, PSB and Fintech experience will be a great advantage
Other requirements
Excellent communication and negotiation skills, as well as experience in analyzing data and developing strategies to drive revenue growth.
A deep understanding of the industry and the company's products or services is also important
The job purpose is to drive merchant acquisition and business growth by identifying, engaging, and onboarding new merchants for payment processing services, while developing and executing market penetration strategies, building strong relationships with prospective merchants, negotiating contract terms, and delivering revenue and market share objectives within the merchant segment.
Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.
Responsibilities
To achieve revenue target within state/area
Analyzing merchant performance metrics to measure the success of merchant acquisition strategies for optimization of the overall business growth and improvement
Negotiating contract terms and pricing with potential merchants, ensuring they are competitive and align with the company's objectives
Constantly identify opportunities for increasing the business merchant base
Developing and managing budgets for merchant acquisition initiatives
Responsible for recharge sales management from strategy development to execution and ensure competitive edge and revenue target achievement
Tracking all on-going partnership and promptly circulate progress
Achieve Share of Customer
Ensure full-fledged achievement of New Merchant targets by driving the merchant objectives
Collaborating with internal teams such as sales, marketing, and product development to develop merchant-specific content and promotions
Building and maintaining relationships with potential merchants, providing guidance and support throughout the sales process
Ensuring compliance with legal and regulatory requirements related to merchant segments
Channel branding and visibility
Ensuring appropriate and effective outlet branding is carried out in line with the "Picture of success (PICOS)" for merchants
Identifying visibility opportunities for Smartcash brand within the merchant segments
Effectively managing merchant POS materials stock in the warehouses across the country to avoid damage, wastage and obsolete materials
Training Field Sales Team on POS deployment in line with "Picture of success"
Distribution Infrastructure
Developing and executing a comprehensive merchant acquisition strategy that aligns with the company's goals and target audience
Identifying and targeting potential merchant segments through market research and data analysis
Developing and executing merchant agreements, ensuring they are mutually beneficial and meet merchant and company's objectives
Industry Awareness/Competition Intelligence
Staying up-to-date with industry trends and best practices to continuously optimize merchant acquisition strategies and stay ahead of competitors.
Conducting market research to understand industry trends and identify new merchant acquisition opportunities
To effectively report competitive activities, observe in the market
To immediately address or escalate any unusual activity that may be a threat to existing and potential merchants and performance of the business
Qualifications
Educational Qualifications
Bachelor's degree in social sciences, marketing, business management, engineering or computer science
Master's in business administration or management will be an advantage
Project management qualification will be an advantage
Relevant Experience & Functional / Technical Skills
Minimum of 8 years of commercial/business management experience
Team leadership experience
3 years of relevant experience in products management and fintech industry
Computer literacy
Sales knowledge
Product/ Service development
Product/ Service management
Interpersonal skills
Customer orientation
Financial services, banking, PSB and Fintech experience will be a great advantage
Other requirements
Excellent communication and negotiation skills, as well as experience in analyzing data and developing strategies to drive revenue growth.
A deep understanding of the industry and the company's products or services is also important