Job Purpose
The Regional Manager is responsible for leading and managing regional field sales operations to achieve business growth, sales performance, and operational excellence. The role oversees a multi-layered sales structure, ensuring strong execution of sales strategies, effective territory management, team capability development, and adherence to operational and compliance standards.
The position plays a key role in driving productivity, improving customer quality outcomes, and building a high-performing sales culture across the assigned region.
Key Responsibilities
Sales Leadership & Team Management
Lead, coach, and develop a high-performing regional field sales team to achieve business objectives.
Drive a culture of accountability, performance management, and continuous improvement across the region.
Support recruitment, onboarding, and capability development of field sales teams.
Conduct regular performance reviews, field visits, and coaching sessions to strengthen team effectiveness.
Foster employee engagement and maintain strong team morale across all territories.
Regional Sales Performance Management
Drive achievement of regional sales targets through structured performance tracking and execution discipline.
Monitor key sales KPIs and implement corrective actions where performance gaps are identified.
Execute sales initiatives and commercial activities aligned with overall business objectives.
Analyse sales trends and customer insights to improve productivity and market penetration.
Ensure strong pipeline management and consistent sales execution across the region.
Operational Excellence & Compliance
Ensure field sales teams are fully trained and compliant with M-KOPA sales processes, onboarding standards, and company policies.
Maintain high standards of operational discipline, customer onboarding quality, and process adherence.
Monitor sales quality metrics and implement interventions to improve portfolio performance and customer outcomes.
Support implementation of audit, compliance, and risk mitigation initiatives within the region.
Territory & Channel Management
Oversee regional territory planning and ensure optimal market coverage across assigned areas.
Support efficient sales channel operations and distribution management within the region.
Monitor field productivity and resource allocation to maximise sales opportunities.
Identify expansion opportunities and recommend market growth strategies.
Reporting & Business Insights
Prepare and deliver accurate daily, weekly, and monthly sales performance reports.
Analyse operational and sales data to generate actionable insights and recommendations.
Maintain visibility on regional performance trends, risks, and improvement opportunities.
Collaborate with cross-functional stakeholders to support informed business decision-making
Decision Making & Authority
Decisions
Manage regional sales execution plans and resource allocation within approved structures.
Implement performance management interventions and coaching plans for field teams.
Approve regional operational priorities and territory execution activities.
Recommendations
Recommend staffing requirements, territory adjustments, and sales growth initiatives.
Recommend performance improvement actions, promotions, and disciplinary interventions.
Provide recommendations on market expansion opportunities and sales process improvements.
Qualifications & Experience
Education
Bachelor's Degree or Diploma in Business, Sales, Marketing, or a related field.
Experience
Minimum 7 years' experience in field sales management or commercial operations.
Experience within financial services, FMCG, telecommunications, fintech, or consumer electronics environments is preferred.
Proven experience managing large, distributed field sales teams.
Skills & Competencies
Strong leadership and people management capabilities with experience coaching high-performing teams.
Strong analytical and data interpretation skills, including sales reporting and dashboard management.
Excellent stakeholder management and cross-functional communication skills.
Good understanding of sales incentive structures and performance management frameworks.
Strong operational planning and execution capabilities.
High integrity, accountability, and ability to perform in fast-paced environments.
Customer-focused mindset with strong problem-solving ability.
Passion for driving business growth and delivering impact aligned with M-KOPA's mission.