Regional Sales Manager - Agricultural Solutions (Central Rift) at BASF East Africa Ltd

WHAT YOU CAN EXPECT

The successful candidate will be responsible for executing our go to market strategy, expanding our footprint with farmers, distributors, and retailers, and ensuring our solutions deliver real value on the ground.

Duties will include the following:


Grow BASF's regional sales, product presence and market share
Deliver all sales targets across the year
Build strong relationships with distributors, retailers, farmers and partners
Acquire and develop new customers while strengthening existing accounts
Maintain an accurate regional farmer database
Manage demonstration trials to generate growth in sales
Collaborate with key industry stakeholders - such as Cereal Growers association, Potato Council
Represent BASF at trade shows, field days and key industry events and support marketing with farmer testimonials
Track competitor activity and market trends to identify opportunities
Visit farmers daily, understanding their needs and requirements and prescribe our solutions to be delivered either directly or via distributors
Present technical and product information to customers and internal teams
Manage the full route to market process, including distributor credit risk
Collaborate with Marketing, Technical, Supply Chain and Finance teams


WHAT YOU OFFER


Degree in Crop Protection, Agronomy, Plant Pathology, Horticulture, Agriculture, or related field
Experience and understanding of the crop protection industry in the Upper Central Rift regions
Minimum 5 years' experience in marketing, sales, technical support, and/or business development
Proven key account management experience
Experience in fieldwork and project management
Strong written and verbal communication skills; excellent organisational ability
Self-driven, proactive, and motivated team player