Regional Sales Manager, South West at UAC

Reports To: General Manager, Commercial

About the Role

The Regional Sales Manager is responsible for driving regional sales performance through the development and execution of effective sales strategies, leading and optimizing the sales team within the assigned territory to achieve revenue targets, market share growth, and profitability, while strengthening customer relationships and ensuring full compliance with company policies.

If you are strategic, results-driven, and experienced in leading sales teams within the FMCG sector, this role is for you.

What You'll Do

Sales Strategy & Execution


Develop and execute regional sales plans to achieve or exceed targets.
Identify new business opportunities and expand market presence.
Monitor market trends, competitor activities, and customer insights.
Drive execution of sales initiatives and ensure consistent performance delivery.


Team Management & Leadership


Lead, motivate, and supervise a team of Field Sales Managers and Sales Representatives.
Conduct regular training, coaching, and performance evaluations.
Set individual sales targets and monitor performance to ensure accountability.


Customer Relationship Management


Build and maintain strong relationships with key customers and distributors.
Ensure high levels of customer satisfaction and retention.
Resolve customer issues promptly and professionally.
Increase engagement with key accounts and stakeholders.


Reporting & Performance Analysis


Prepare and present regular sales reports and forecasts to senior management
Track KPIs including revenue, sales volume, and customer growth.
Analyse regional performance and implement improvement actions.


Operational Excellence


Ensure effective execution of trade promotions and marketing campaigns.
Collaborate with Supply Chain, Finance, and Marketing teams to ensure smooth operations
Monitor credit exposure and ensure collections are within agreed timelines


What We're Looking For

Qualifications


B.Sc. or HND in Social Sciences or a related discipline.


Experience


Minimum of 10 years' experience in Sales/Marketing.
At least 7 years in a management-level role.
Experience within the FMCG sector.


Core Skills & Competencies


Strong sales and marketing expertise.
Strong understanding of the South West region
Customer financial and performance management skills.
Excellent data analysis and reporting capability.
Strong leadership and team management skills.
Effective communication and interpersonal skills.
High level of business and commercial awareness.
Innovative and results-oriented mindset.
Ability to work under pressure and meet targets.
Strong integrity and professionalism.