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Retail Manager at Kenya Builders & Concrete Co. Ltd
Kenya Builders & Concrete Co. Ltd
September 16, 2026
Full-time
On-site
KEY DUTIES / RESPONSIBILITIES
Manage Telesales, Counter Sales and Retail teams, expense controls, agreed targets and brand promotion.
Support development of the annual sales plan.
Implement sales/marketing plans for market-share growth, volume, profitability, revenue and brand objectives.
Lead the team in converting leads into sales.
Prepare product target forecasts using historical data, market trends, competitive activity, promotional strategy and sales effort.
Train/support the team to generate/respond to quality leads, follow up contacts, secure/renew orders, negotiate prices and close sales.
Identify new areas within the county for retail outlets, develop business plans around opportunities and manage established outlets.
Work with the Sales Head on client service, value delivery, efficiency/cost control, team sales budgets and resource management.
Monitor team performance through reports, communications, sales reports and cyclical sales meetings.
Stay current on products/competitors, customer analysis, feedback and market research.
Promote compliance with the Company's Code of Business Conduct in business development and sales.
Apply CRM and ERP software in the role.
KEY OUTPUTS / DELIVERABLES
Annual business-plan development and commercial planning.
Achievement of team sales targets/outcomes.
Customer retention, improved relationships and quality service to existing clientele.
Compliance with departmental processes and team-management routines.
Timely, accurate sales reporting for decision-making.
Establishment of a highly motivated Retail Team.
QUALIFICATIONS & EXPERIENCE
Bachelor's Degree in Business Administration, Marketing or related subjects.
At least 6 years' sales experience in the manufacturing industry.
Manage Telesales, Counter Sales and Retail teams, expense controls, agreed targets and brand promotion.
Support development of the annual sales plan.
Implement sales/marketing plans for market-share growth, volume, profitability, revenue and brand objectives.
Lead the team in converting leads into sales.
Prepare product target forecasts using historical data, market trends, competitive activity, promotional strategy and sales effort.
Train/support the team to generate/respond to quality leads, follow up contacts, secure/renew orders, negotiate prices and close sales.
Identify new areas within the county for retail outlets, develop business plans around opportunities and manage established outlets.
Work with the Sales Head on client service, value delivery, efficiency/cost control, team sales budgets and resource management.
Monitor team performance through reports, communications, sales reports and cyclical sales meetings.
Stay current on products/competitors, customer analysis, feedback and market research.
Promote compliance with the Company's Code of Business Conduct in business development and sales.
Apply CRM and ERP software in the role.
KEY OUTPUTS / DELIVERABLES
Annual business-plan development and commercial planning.
Achievement of team sales targets/outcomes.
Customer retention, improved relationships and quality service to existing clientele.
Compliance with departmental processes and team-management routines.
Timely, accurate sales reporting for decision-making.
Establishment of a highly motivated Retail Team.
QUALIFICATIONS & EXPERIENCE
Bachelor's Degree in Business Administration, Marketing or related subjects.
At least 6 years' sales experience in the manufacturing industry.