SaaS Software Digital Marketing Specialist at Transsion

Key Responsibilities


Ad Strategy & Execution: Develop and execute multi-channel advertising strategies (e.g., Meta, Google, LinkedIn, local news platforms, SEO/SEM) to acquire leads and enhance brand reputation.
Data Analysis: Analyze campaign data (impressions, clicks, conversions, cost), provide daily reports, and offer data-driven optimization suggestions.
A/B Testing & Optimization: Continuously optimize ad creatives, target audiences, and keywords via A/B testing to increase conversion rates and ROI.
Campaign Planning: Plan and execute online marketing activities (promotions, brand campaigns) to boost user engagement and conversions.
Cross-functional Collaboration: Work closely with content, video, sales, and CSM teams to ensure consistent messaging and efficient lead nurturing.
Market Insight: Monitor digital marketing trends, competitor activities, and platform updates in the African market to adapt strategies.


Qualifications


Education & Experience: Bachelor's degree or above; 3+ years in digital marketing within B2B SaaS/tech, with a proven track record.
Technical Skills: Proficiency in platforms like Google Ads and Meta Business Suite; experience with analytics tools (e.g., Google Analytics) is preferred.
Analytical Skills: Strong data analysis capability for independent, data-driven decision-making.
Language: Fluent in English. Proficiency in Swahili or other local languages is a strong advantage.
Soft Skills: Excellent communication, teamwork, and ability to thrive in a fast-paced environment.
Plus: Prior experience with competitors like Zoho, Odoo, QuickBooks, etc., is highly preferred.