Role Purpose
The Lead Sales Administration & Operations role is responsible for leading sales administrative functions and operational execution for an assigned FMCG category. The role supports revenue delivery through strong back-office management, accurate documentation, system integrity, cross-functional coordination, and effective customer and distributor engagement.
Key Responsibilities
Sales Administration & Back-Office Operations
Lead and manage the sales administration team to support category revenue targets and sales execution.
Oversee all sales administrative activities, including order processing, documentation, invoicing coordination, and customer account management.
Ensure accuracy, completeness, and timeliness of sales documentation in line with company policies and controls.
Systems, Reporting & Controls
Ensure effective use of SAP or other ERP systems for order management, invoicing, reporting, and customer data integrity.
Prepare and analyse sales reports, dashboards, and operational metrics using ERP systems and advanced Excel.
Maintain strong operational controls to support audits, compliance, and governance requirements.
Cross-Functional Coordination
Work closely with production, dispatch, logistics, and supply chain teams to ensure timely order release and delivery.
Coordinate with finance on invoicing accuracy, credit controls, and customer account reconciliation.
Act as the key operational link between sales, operations, and finance teams.
Customer & Distributor Management
Build and maintain strong working relationships with key customers, distributors, and business partners.
Support customer satisfaction and repeat business through efficient service delivery and issue resolution.
Monitor service issues and escalate operational risks that may impact revenue or customer relationships.
Planning, Analysis & Improvement
Analyse market trends, competitor activity, and sales performance to identify growth and efficiency opportunities.
Develop, implement, and continuously improve sales operations procedures, including reporting, inventory oversight, and planning coordination.
Drive continuous improvement initiatives to enhance efficiency, accuracy, and service quality.
Requirements
Qualifications & Experience
Academic Qualifications
Bachelor's degree in Business Administration, Commerce, Supply Chain, or a related field.
Experience
5 - 8 years' experience in FMCG sales operations or sales administration, with proven leadership responsibility.
Strong administrative and back-office experience within an FMCG environment.
Proven experience coordinating with production, dispatch, and supply chain teams.
Systems & Skills
Strong hands-on experience with SAP or similar ERP systems (mandatory).
Advanced Excel and reporting capability.
Strong leadership, coordination, and stakeholder management skills.
High attention to detail and strong process orientation.