Overall Job Purpose
Responsible for marketing the society and all products, educating the customers and projecting the society's image positively.
Roles and Responsibilities
Aggressive recruitment of existing members into the FOSA and new members into the Society.
Market all the Sacco products both savings and credit facilities in order to increase patronage
Deposit mobilization through aggressive marketing of the deposits products to increase the society liability book.
Aggressively market the loan facilities to the existing and potential members in order to increase the society's asset book and revenue.
Aggressively market the transaction activities of the Sacco in order to increase the non-funded income of the society.
Aggressively market the Micro credit facilities in order to increase revenue from this business line.
Training of potential customers who want to form groups and facilitate the formation of these groups.
Educate the members/customers before and after they take loans to ensure that the loans taken are applied to beneficial use.
Regular review of the society's products with a view to facilitate their improvements to meet market demands and members needs while ensuring enhanced profitability to the society.
Enhancing the Society's visibility by regular email communications to members, updates on the website and social media.
Initiate and ensure regular advertisements of the society's products through acceptable and value adding channels including use of brochures, flyers, notice boards, media, e-mails and others.
Maintain close relationships with the customers in order to ensure customer satisfaction and experience.
Give periodic reports and circulations on sales and marketing activities
Organize for and participate in members and customer forums to educate them and enlighten them on all Sacco products and services and address their concerns.
Organize and facilitate all general meetings of the members.
Conduct market intelligence to understand emerging customer needs, competitors actions and general market trends in order to recommend proactive strategies to the Society management.
Academic Qualifications & Experience
Minimum of Diploma in Business administration (Marketing Option) or its equivalent from a reputable institution. A Degree would be an added advantage
Minimum of 3 years working experience in a financial services institution.
Proficiency in MS Office suite.
Key Skills and Competencies
Demonstrate the following skills and competencies: diligence, efficiency, respect, integrity, innovation and co-operation