Purpose of the Role
To drive sales growth and clinical adoption of the spine product portfolio by developing strong commercial and clinical relationships across hospitals, surgeons, and theatre teams.
The role functions as a key point of contact in supporting spinal procedures, ensuring clinical excellence, product proficiency, and exceptional customer satisfaction.
Key Responsibilities
Sales & Business Development
Achieve sales targets for the spine portfolio across assigned territories.
Identify, grow, and convert new opportunities within spinal surgery departments.
Execute strategic sales plans aligned with divisional and regional objectives.
Conduct structured customer visits, in-theatre presence, and consistent followÃÂâÃÂÃÂÃÂÃÂups.
Clinical & Theatre Support
Provide highly technical inÃÂâÃÂÃÂÃÂÃÂtheatre support for spinal procedures, including degenerative, deformity, trauma, MIS, cervical, and lumbar cases.
Maintain expert-level product knowledge across implants, instrumentation, and spinal technologies.
Train and educate theatre staff and surgeons on product usage and surgical technique workflows.
Ensure safe and compliant use of all systems during cases; troubleshoot quickly and effectively.
Customer Engagement & Relationship Management
Build strong, long-term partnerships with spinal surgeons, registrars, nursing staff, and hospital procurement teams.
Understand individual surgeon preferences and anticipate clinical needs.
Offer proactive, solutionÃÂâÃÂÃÂÃÂÃÂdriven customer support.
Capture feedback, manage complaints according to internal protocols, and relay market intelligence.
Stock, Reporting & Administration
Manage consignment and loanÃÂâÃÂÃÂÃÂÃÂset stock within assigned hospitals, including monthly stock takes.
Report on customer expectations, competitor activity, theatre trends, and market changes.
Maintain accurate records, forecasts, call reports, and CRM entries.
Prepare pricing documentation, quotations, and product order information where required.
Brand & Portfolio Representation
Represent the spine division at workshops, cadaver labs, congresses, and educational events.
Support marketing initiatives, clinical training programmes, and the launch of new spine technologies.
Uphold the professional and ethical image of the organisation in all interactions.
Requirements
Requirements
Experience
2 - 5+ years in medical device sales, preferably spine, neurosurgical, or orthopaedic theatreÃÂâÃÂÃÂÃÂÃÂbased sales.
Proven success in technical, clinically demanding environments.
Demonstrated ability to support highÃÂâÃÂÃÂÃÂÃÂacuity theatre procedures.
Knowledge Required
Strong understanding of spinal anatomy, pathologies, and surgical approaches.
Theatre protocol knowledge (CRICE or equivalent).
Comfort with complex instrumentation sets, implant systems, and imagingÃÂâÃÂÃÂÃÂÃÂguided technologies.
Understanding of product marketing, hospital procurement flows, and tender processes.
Skills Required
Outstanding interpersonal and communication skills.
Strong clinical aptitude and technical problemÃÂâÃÂÃÂÃÂÃÂsolving ability.
Ability to build trust with spine surgeons and theatre teams.
Organised, structured approach to planning and territory management.
Ability to remain calm, focused, and adaptive in highÃÂâÃÂÃÂÃÂÃÂpressure surgical environments.
Attributes Required
Integrity and honesty in all professional dealings.
Resilience, with the ability to recover quickly from setbacks.
SelfÃÂâÃÂÃÂÃÂÃÂmotivation and the ability to work independently without supervision.
Results-driven, with excellent followÃÂâÃÂÃÂÃÂÃÂthrough and a strong sense of ownership.
Customer-centric mindset with a commitment to exceptional clinical service.
DetailÃÂâÃÂÃÂÃÂÃÂorientated, structured, and reliable.
Inputs Provided
Comprehensive product and clinical training.
Theatre and technical training programmes.
Marketing materials and digital resources.
CRM access, pricing structures, and sales support documents.
Loan kits, consignment products, and relevant sales tools.
Authority
Make sales and marketing arrangements within approved delegation limits.
Report stock issues, customer complaints, and theatreÃÂâÃÂÃÂÃÂÃÂrelated risks.
Represent the organisation professionally in all customerÃÂâÃÂÃÂÃÂÃÂfacing environments.