Sales Development Representative - (SDR) at Pavago

Responsibilities:

Prospecting & Research


Use LinkedIn Sales Navigator, ZoomInfo, Apollo, Crunchbase, or similar tools to build lead lists.
Research accounts and contacts to identify decision-makers and tailor outreach by industry, persona, and use case.


Outbound Outreach:


Execute 60 - 100 daily touchpoints across email, phone, LinkedIn, and video messages.
Write and personalize outbound emails using tools like Outreach.io, SalesLoft, HubSpot Sequences, or Apollo.
Conduct 30 - 40 cold calls per day with clear scripts and objection-handling frameworks.


Campaign Management:


Build and test multi-step cadences (5 - 10 touchpoints over 10 - 15 days).
A/B test subject lines, CTAs, and call scripts for effectiveness.
Track and optimize reply rates, conversion rates, and booked meetings.


CRM & Data Management:


Log all activities in Salesforce, HubSpot, or Zoho.
Update lead and account records with accurate notes, stages, and outcomes.
Maintain pipeline hygiene by closing out stale leads and refreshing lists.


Collaboration:


Work with Account Executives to hand off qualified opportunities.
Align with marketing on lead quality, messaging, and campaign feedback.
Share insights from conversations to inform product and market strategy.


What Makes You a Perfect Fit:


Resilient and motivated by goals and KPIs.
Strong communicator — persuasive, concise, and professional across phone, email, and LinkedIn.
Curious researcher who tailors outreach based on industry and persona.
Process-driven yet adaptable — able to test, learn, and iterate quickly.


Required Experience & Skills (Minimum):


1 - 2 years in SDR, BDR, or outbound lead generation roles.
Proficiency with at least one sales engagement platform (Outreach.io, SalesLoft, HubSpot, Apollo).
Experience making cold calls and managing outbound campaigns.
Familiarity with CRM systems (Salesforce, HubSpot, Zoho).