This role is intentionally designed as the pipeline into the Field Sales Team Lead position. You will operate as atop-performing Senior Executive while developing the leadership, systems-thinking, and process discipline required to manage a zone. Within 6 - 12 months, the strongest performers will step into team leadership roles as we expand. This is a boots-on-ground, high-accountability role for someone who is highly organized, analytical, proactive, and ready to lead by example.
Job Responsibilities
Sales Execution and Target Delivery
Deliver consistent daily order generation for all assigned brand partners
Expand retail coverage and improve brand penetration
Maintain healthy debt levels: 35+ day at-risk debt below 10%
Activate stores, deepen retailer relationships, and close performance gaps immediately
Execute field plans reliably—no excuses, no surprises
Process Discipline & Systems Execution
Design and follow structured route plans and daily call cycles
Track and measure performance using the productivity system
Submit accurate daily reports without fail
Use field data to make decisions, solve problems, and quickly correct declining performance
Recommend improvements to processes and systems
Leadership Support & Team Development
Serve as the model standard for junior sales executives
Assist the Field Sales Team Lead with training, coaching, and performance reviews
Step in to lead field operations temporarily when needed
Uphold expectations even without supervision
Help reinforce a culture of accountability and extreme ownership
Cross-Functional Collaboration
Work with Operations on stock availability and delivery confirmations
Communicate field insights that inform Finance and Data decisions
Flag problems and issues early— zero surprises, no silent failures
Support special projects, brand activations, and expansion initiatives
PERFORMANCE STANDARDS
You will be evaluated based on:
Sales Score: 80%+ monthly (target zones 1st/2nd place eligible for bonuses)
Daily brand partner order-generation: >95%
At-risk debt (>35 days): <10%
Timeliness & reporting discipline: 100%
Coverage expansion & activation quality: measurable month-on-month growth
Qualifications
Minimum of 2 years in Business Development & Sales.
Bachelors degree in Business, Marketing or any relevant field.
Experience working with Logistics & supply chain company is an advantage