Job Summary
We are seeking a results-driven Sales Executive to drive the sales and distribution of company products across Modern and Traditional Trade channels in Nigeria, with a focus on building strong customer relationships and expanding market presence.
Key Responsibilities
Drive sales growth, identify new business opportunities, and achieve assigned sales targets.
Develop and manage relationships with supermarkets, beauty stores, pharmacies, retailers, salons, and other trade partners.
Expand product distribution and improve brand visibility across assigned channels.
Negotiate shelf space, pricing, promotions, and commercial terms with key accounts.
Develop effective route-to-market and trade marketing strategies.
Monitor product availability, pricing, merchandising, and brand execution.
Manage and support 1 - 2 direct reports, including setting KPIs and providing coaching.
Monitor competitor activities, market trends, and customer needs.
Prepare sales reports, forecasts, market updates, and performance analysis for management.
Maintain accurate customer and market information.
Requirements
Bachelor's Degree/HND in Business Administration, Marketing, Sales, or a related field.
3 - 5 years' experience in sales, preferably within FMCG, beauty, cosmetics, luxury retail, or consumer goods.
Strong knowledge of Nigeria's retail and distribution landscape.
Proven experience in Modern and Traditional Trade sales.
Strong negotiation, communication, relationship management, and analytical skills.
Ability to lead a small sales team and work with targets.
Fluency in English and a relevant local language is an advantage.
Knowledge Areas:
Deep understanding of Nigerian retail landscape
Beauty/Luxury retail operations
Trade marketing principles
Category management
Route to market strategies
Retail execution standards.