Sales Lead, East Africa at Mukuru

What You'll Be Responsible For


Driving customer acquisition and app adoption across East Africa.
Developing and executing regional sales strategies that deliver measurable growth.
Growing transaction volumes, customer retention, and market share.
Leading and developing Sales & Operations Assistants and sales agents.
Managing customer reactivation and retention initiatives.
Building strong relationships within diaspora and local communities.
Using sales data and market insights to optimise performance and identify new opportunities.
Collaborating with Marketing, Operations, Finance, and Compliance teams to drive business success.


Key Skills Required

Commercial Excellence


Sales leadership and execution
Customer acquisition and growth strategies
Business development and market expansion
Sales forecasting and pipeline management
Revenue generation and target achievement
Customer retention and churn management


Leadership & Team Development


Team leadership and coaching
Performance management
Agent network development
Influencing and stakeholder management
Change leadership
Talent development and succession planning


Community & Relationship Management


Community engagement and activation
Partnership development
Relationship building and networking
Customer-centric thinking
Negotiation and influencing skills
Cultural awareness and market sensitivity


Analytical & Strategic Thinking


Data analysis and reporting
KPI monitoring and performance optimisation
Strategic planning
Problem-solving and decision-making
Commercial insight generation
Market and competitor analysis


Digital & Fintech Capabilities


Mobile app growth strategies
Digital customer onboarding
Customer journey optimisation
Mobile money ecosystems (M-Pesa, MTN MoMo, Airtel Money)
CRM and customer engagement tools
WhatsApp Business and community management


Personal Attributes


Entrepreneurial mindset
Results-driven and highly accountable
Resilient and adaptable
Strong communication and presentation skills
Innovative and proactive
Energetic and self-motivated
Comfortable working in fast-paced, field-based environments


What We're Looking For


You'll bring experience in sales, business development, field operations, or commercial leadership, ideally within fintech, remittances, mobile money, financial services, or a high-growth customer-focused environment. You'll be passionate about building relationships, developing people, and using insights to drive sustainable growth.