We are looking for an experienced Sales Manager to lead and drive the distribution business strategy across Middle East, Africa, and Central Asia. This role is responsible for building and scaling distributor networks, driving sustainable revenue growth, and strengthening market presence across multiple countries and diverse markets. The ideal candidate has strong distribution management experience in consumer electronics, mobile phones, or home appliances, and heavy equipment with proven exposure to MEA regional markets.
Key Responsibilities
Develop and execute the regional distribution strategy for Middle East, Africa, and Central Asia, aligned with overall business objectives
Build, manage, and optimize multi-country distributor and channel partner networks
Drive sales growth, market penetration, and channel efficiency across assigned markets
Lead distributor selection, onboarding, performance management, and capability development
Work closely with Marketing, Supply Chain, Finance, and Product teams to ensure effective go-to-market execution
Define and monitor key KPIs including sales targets, inventory turnover, pricing discipline, and channel profitability
Analyze market trends, competitive landscape, and consumer behavior to adjust regional strategies accordingly
Manage regional pricing frameworks, promotion strategies, and distributor incentive programs
Ensure compliance with local market regulations, trade policies, and company governance standards
Build and maintain strong relationships with key distributors, strategic partners, and major accounts
Qualifications & Experience
Bachelor's degree or above in Business, Marketing, Management, or related fields
5 - 10 years of sales and distribution management experience, preferably in: Consumer Electronics, Mobile Phones, Home Appliances, Fast-Moving Consumer Electronics (FMCE) & Heavy Equipment
Proven experience managing distribution businesses across Middle East and/or Africa (Central Asia experience is a strong plus)
Strong understanding of regional distributor models, channel structures, and route-to-market strategies
Demonstrated ability to operate in multi-country, multicultural environments
Solid commercial acumen with strong negotiation and analytical skills
Ability to work independently and travel frequently across the region
Fluent in English; Chinese, Arabic, French, or Russian is a plus