Purpose of the Job
Manage a team of Sales Representatives to ensure growth of the Brand portfolio across various identified Channels by creating/ driving brand awareness, consumer pull and building brands in line with strategic objectives.
Key Responsibilities
Oversee the sales, promotions, and campaigns of sales activities with the assigned area of responsibility.
Make data-informed decisions to develop trade plan, drive performance and inform resource allocation.
Ensure products/ brands are available widely in assigned sales area.
Optimize resources to achieve sales targets.
Develop, monitor, and manage quarterly Sales Plan.
Analyze and identify growth opportunities with measurement and tracking for reporting purposes.
Monitor Sales Consultant adherence to Call strike rate.
Develop strong customer relations through frequent communication, professional, courteous, and ethical interpersonal interactions.
Identify emerging markets to find new sales opportunities.
Procure market intelligence and develop appropriate action plans when necessary.
Monitor Accessibility, Availability and Affordability compliance vs noncompliance.
Share and implement new and innovative ideas to improve sales and the effectiveness of the sales teams.
Coach the Sales Consultants on Sales best practice.
Prepare sales budgets, projections and approve expenditure.
Track, analyze and report on sales statistics based in key quantitative metrics.
Conduct in-trade audits, measuring the team's impact in the trade.
Enable teams to gain market share growth.
Conduct on the job training and Coaching.
Plan and direct the hiring and training of new Sales Representatives.
Institute discipline when required.
Follow the organization's policies and procedures and identify opportunities for continuous improvement
Job Requirements
Education
A Tertiary qualification (diploma/degree) in Sales, Marketing, or a related field is preferred.
Experience
3+ years sales experience.
Relevant experience within the Alcoholic Beverage or broader FMCG industry would be preferable.
The ability to identify and define problems and make balanced and sound decisions.
Proven track record of meeting or exceeding sales targets
Strong numerical and business acumen experience
High levels of energy, persistence, drive as well as a sense of urgency. Ability to communicate effectively across all levels and manage customer relationships.
Functional Competencies
Consumer at the center.
Persuasive selling skills & negotiations.
Manage budget allocation, evaluation, and reporting.
Sales Commercial Insights and process management.
Sales Prospecting and Opportunity Management.
Sales strategies and plans to sustain brand growth.
Sales Technology Application.
Excellent interpersonal and communication skills.
Ability to build and maintain relationships with customers.
Strong negotiation and problem-solving skills.
Excellent organizational and time management skills.
Strong computer literacy, including proficiency in Microsoft Office and CRM software. Ability to coach, facilitate, inspire, transform, and lead your team towards a shared goal and vision.
Have a passion for customer service by making clients and their needs a primary focus.
Excellent negotiating skills to gain commitment to solutions by using your influencing and networking skills.
Exceptional planning and execution skills/capabilities.
The ability to work optimally in a high performance and competitive environment.