Role Description
This is a full-time, on-site Sales Marketing Executive role at Cedarcrest hospitals Limited,
The Sales Marketing Executive will develop and execute sales and marketing plans to promote the hospital's services and specialties, drive patient acquisition, and strengthen brand visibility.
Responsibilities include conducting market analysis, identifying new business opportunities, and building strong relationships with corporate clients, HMOs, referral partners, and community stakeholders.
The role involves creating and implementing campaigns, organizing outreach events, preparing marketing materials, and tracking performance metrics to optimize results.
The Sales Marketing Executive will collaborate closely with clinical and administrative teams to ensure consistent messaging, a positive patient experience, and alignment with the hospital's strategic objectives.
Qualifications
Strong skills in Market Planning and Marketing to design and implement effective promotional and brand-building strategies.
Proficiency in Market Research to analyze trends, understand customer needs, and identify growth opportunities.
Excellent Communication abilities to engage internal stakeholders, patients, partners, and corporate clients professionally.
Proven Sales experience in healthcare or related service industries, with a track record of meeting or exceeding targets.
Bachelor's degree in Marketing, Business Administration, Communications, or a related field; an advanced degree or relevant certifications are an advantage.
Strong presentation, negotiation, and relationship-management skills, with the ability to influence decision-makers.
Comfort with data-driven decision-making, including use of CRM tools, reporting dashboards, and basic analytics.
Ability to work on-site in Abuja, manage multiple priorities, and collaborate in a fast-paced healthcare environment.
Familiarity with the Nigerian healthcare market, HMOs, and corporate health programs is highly desirable.