Sales Relationship Officer at Avenews

Role Purpose


To grow a high-quality Avenews loan book through the acquisition of new agri-supply chain clients, onboarding, and relationship management, while driving uptake of Avenews' premium financing solutions—ASF Express, Agri Supplier Financing (ASF), and Agri Business Financing (ABF). The role combines frontline sales execution with strong relationship management, ensuring clients are acquired, activated, retained, and continuously utilizing financing solutions.


Role Focus


Acquisition of new Agri-supply chain clients
Growth of a quality, performing loan portfolio
Promotion and uptake of premium Agri-financing products
Customer relationship management and retention
Dealer/partner ecosystem activation


Key Responsibilities

Customer Acquisition - Agri Supply Chain


Identify, prospect, and onboard new clients across the Agri-supply chain within key value chains: Inputs, Dairy, Poultry, Livestock, and Horticulture
Target and engage input suppliers, aggregators, processors, distributors, and traders
Build and maintain a strong pipeline of qualified agribusiness clients
Convert prospects into active, financing-ready customers


Relationship Management & Customer Experience


Build and maintain strong, trust-based client relationships
Act as the primary point of contact for assigned customers
Ensure seamless onboarding and financing experience
Drive customer satisfaction, retention, and repeat usage


Product Sales & Advisory


Promote ASF Express, Agri Supplier Financing (ASF), and Agri Business Financing (ABF)
Educate clients on invoice financing and cash flow optimization
Provide consultative, needs-based selling


Loan Book Growth & Portfolio Quality


Drive growth of a healthy and high-performing loan portfolio
Ensure high-quality, complete applications
Monitor client performance and encourage responsible borrowing
Support portfolio quality through proactive follow-up


Partnership & Dealer Channel Activation


Commercialize partnerships and generate business through partner ecosystems
Build strong partner relationships to drive deal flow


Application Processing & Deal Follow-Through


Guide clients in preparing documentation (KYC, business records, invoices)
Ensure applications are complete and compliant
Follow through application to disbursement
Escalate bottlenecks and delays


Loan Activation & Repeat Utilization


Drive activation of approved clients into funded facilities
Encourage repeat financing and utilization


Pipeline Management & Reporting


Maintain accurate CRM pipeline
Track conversions from lead to disbursement
Provide regular performance reports


Key Performance Indicators (KPIs)


Number of new agri-supply chain clients acquired
Loan book growth (value and volume)
Portfolio quality (repayment performance)
Applications submitted and approved
Disbursement volumes (new and repeat)
Customer activation and repeat utilization rates
Conversion rates across sales funnel
Partner-driven business volumes


Qualifications & Experience


Diploma or Bachelor's Degree in Business, Finance, Agribusiness, Marketing or related field.
1 - 3 years' experience in field sales (financial services, agribusiness, FMCG or distribution preferred).


Key Skills & Competencies


Strong communication, negotiation, and interpersonal skills
Relationship building and customer focus
Sales drive and closing ability
Understanding of business cash flows
Attention to detail
CRM and digital tool proficiency