A
Sales Representative: Wholesale at Astral Foods Ltd
Astral Foods Ltd
September 20, 2026
Full-time
On-site
Qualifications and experience required:
A completed Grade 12 qualification is essential.
A tertiary qualification in sales and marketing will be a great advantage.
Proven sales experience in the FMCG trade is essential, and experience in the poultry industry will be an added advantage.
The ideal candidate will be responsible for:
Establishing strong relationships with all Wholesale, Independent and Catering Customers
Professionally respond to all inbound sales enquiries.
Interaction with Liaison Manager for new business opportunities.
Sales administration
Promoting and growing the county fair brands and range with new and existing customers.
Interacting and negotiating products and prices with our existing and new clients.
Work towards a healthy on-shelf display of all our products across all categories.
Maintaining and grow your customer base by looking for new business opportunities.
Plan, manage, coordinate and attend trade shows and exhibitions as required
Manage assigned territory.
Gather and communicate Market Intelligence/Adverts to improve our competitive advantage.
Keep control and maximize shelf space, and on-shelf availability (OSA) of all County Fair products and do quality checks.
Complete weekly Wholesale/ Independent price surveys
Ensure good time management and regular customer visits/calls.
Daily focus on stock sheet for stock movement.
Daily handling of customer complaints.
Maintaining good customer service and business relationships with all customers.
Servicing internal and external customers effectively.
Communicating out of stocks to customers.
Recording and communication of store fridge breakdowns, chillers and freezer temperature deviations.
Returns management according to the Company's return policy.
Accountable to drive daily targets set out by the business, either to meet or exceed targets.
Ensure daily KPI's are met
Other requirements:
Must have a reliable vehicle with a valid code 8 driver's license.
Computer literacy at an intermediate to advanced level in MS Word, MS Excel, MS Outlook and MS PowerPoint.
Able to do reporting in MS Excel using pivot tables.
Well spoken in the English and Afrikaans languages, well versed in another official language is a great advantage.
Excellent interpersonal and communication skills with the ability to build strong customer relations.
Deadline driven, able to multi-task and have strong attention to detail and administration skills.
An understanding of the 20-Keys concept will be a great advantage.
Be a self-starter and able to work independently, yet effective in a team environment.
Other features of the job:
Due to the nature of the job, additional working hours will be required from time to time, which may necessitate working into the evening, public holidays, or on weekends. You may also be required to travel from time to time.
Perform other reasonable duties outside the scope of this Job Description as might be requested by senior.
A completed Grade 12 qualification is essential.
A tertiary qualification in sales and marketing will be a great advantage.
Proven sales experience in the FMCG trade is essential, and experience in the poultry industry will be an added advantage.
The ideal candidate will be responsible for:
Establishing strong relationships with all Wholesale, Independent and Catering Customers
Professionally respond to all inbound sales enquiries.
Interaction with Liaison Manager for new business opportunities.
Sales administration
Promoting and growing the county fair brands and range with new and existing customers.
Interacting and negotiating products and prices with our existing and new clients.
Work towards a healthy on-shelf display of all our products across all categories.
Maintaining and grow your customer base by looking for new business opportunities.
Plan, manage, coordinate and attend trade shows and exhibitions as required
Manage assigned territory.
Gather and communicate Market Intelligence/Adverts to improve our competitive advantage.
Keep control and maximize shelf space, and on-shelf availability (OSA) of all County Fair products and do quality checks.
Complete weekly Wholesale/ Independent price surveys
Ensure good time management and regular customer visits/calls.
Daily focus on stock sheet for stock movement.
Daily handling of customer complaints.
Maintaining good customer service and business relationships with all customers.
Servicing internal and external customers effectively.
Communicating out of stocks to customers.
Recording and communication of store fridge breakdowns, chillers and freezer temperature deviations.
Returns management according to the Company's return policy.
Accountable to drive daily targets set out by the business, either to meet or exceed targets.
Ensure daily KPI's are met
Other requirements:
Must have a reliable vehicle with a valid code 8 driver's license.
Computer literacy at an intermediate to advanced level in MS Word, MS Excel, MS Outlook and MS PowerPoint.
Able to do reporting in MS Excel using pivot tables.
Well spoken in the English and Afrikaans languages, well versed in another official language is a great advantage.
Excellent interpersonal and communication skills with the ability to build strong customer relations.
Deadline driven, able to multi-task and have strong attention to detail and administration skills.
An understanding of the 20-Keys concept will be a great advantage.
Be a self-starter and able to work independently, yet effective in a team environment.
Other features of the job:
Due to the nature of the job, additional working hours will be required from time to time, which may necessitate working into the evening, public holidays, or on weekends. You may also be required to travel from time to time.
Perform other reasonable duties outside the scope of this Job Description as might be requested by senior.