Sales Team Lead (Automobile) at Simba Group

Job Summary


The Sales Team Lead is responsible for driving vehicle sales performance by leading, supervising, and motivating the sales team. The role focuses on achieving revenue and volume targets, improving conversion rates, managing pipelines, and ensuring disciplined execution of the sales process.
The Sales Team Lead also plays a key role in coaching sales agents, monitoring KPIs, and ensuring customer satisfaction.


Key Responsibilities
Sales Performance & Target Achievement:


Drive the team to achieve monthly and annual vehicle sales targets.
Monitor revenue, unit sales, margins, and profitability.
Track performance against targets and implement corrective actions.
Ensure strong pipeline management and deal closures.
Identify sales opportunities across models, segments, and territories.


Team Leadership & Supervision:


Lead, coach, and supervise sales executives / field agents.
Set clear performance expectations and KPIs.
Conduct regular performance reviews and feedback sessions.
Motivate the team to improve productivity and conversion rates.
Support recruitment and onboarding of new sales staff.


Sales Process & Discipline:


Ensure compliance with the company's sales procedures.
Monitor deal progression from lead generation to vehicle delivery.
Ensure accurate CRM / ERP updates by the sales team.
Maintain discipline in pricing, discounting, and approvals.
Prevent revenue leakages and sales irregularities.


Pipeline & Opportunity Management:


Review sales pipeline and forecast accuracy.
Support agents in closing complex or high-value deals.
Monitor lead quality and follow-up effectiveness.
Improve conversion ratios and sales cycle efficiency.


Customer Relationship & Experience:


Ensure high standards of customer engagement and satisfaction.
Resolve escalated customer issues or objections.
Support key client negotiations when required.
Promote long-term customer retention and referrals.


Market & Competitive Intelligence:


Monitor market trends, competitor activities, and pricing strategies.
Provide feedback on customer preferences and product demand.
Identify opportunities for campaigns and promotions.


Reporting & Performance Monitoring:


Prepare sales performance reports for management.
Track KPIs including:

Units sold
Revenue generated
Conversion rates
Pipeline coverage
Profit margins


Analyze performance gaps and recommend strategies.


Key Performance Indicators (KPIs)


Sales revenue & unit targets
Conversion rate / closing ratio
Pipeline coverage & forecast accuracy
Team productivity metrics
Customer satisfaction levels
Profitability / margin performance


Qualifications & Requirements


Minimum Qualification: HND / BSc in Marketing, Business Administration, or related field
Experience: 4 - 7 years in automobile sales
Prior leadership / supervisory experience preferred
Strong understanding of vehicle sales cycles
CRM / ERP familiarity (D365, SAP, etc.)


Required Skills & Competencies:


Strong sales & negotiation skills
Leadership & people management ability
Analytical & performance-driven mindset
Strong communication & coaching skills
Customer-centric approach
Decision-making & problem-solving ability
High accountability & result orientation.