Segment Marketing Manager – Aspirers at Safaricom Kenya

Below are the some of the key competencies required to be successful in this role

Compelling Brand Storytelling:


Use storytelling to turn the Segment mission and tasks into a compelling narrative that drives emotional connections with target audience.
Capture the imagination of leaders, colleagues and partners to engage them in the Aspirers vision and ambition.
Collaborating with relevant stakeholders to deliver best in class communication, adapting storytelling across various channels and mediums for impact.


Strategy Activation:


Strong analytical and strategic thinking abilities.
Proficiency in developing and executing competitive and focused GTM plans that deliver NPS #1 and Revenue growth targets creating a triple win on win on value for Safaricom, Customers & Partners.
Prioritize initiatives and allocate resources effectively.


Insight Generation and Application:


An individual's ability to apply the 5I's insight tool to examine data and information.
Use interrogation to identify powerful insights which will address key issues and unlock growth.
The ability to leverage the insights in all marketing activity from strategy through to execution.


Using Digital Data to Increase Penetration:


Expertise in digital analytics and measurement tools
Skill in utilizing SEO, SEM, and social media analytics to increase online visibility and experiences.
Ability to track and analyze digital marketing performance metrics.
Increase personalization through better understanding of online customer behavior and preferences.


Commercial Acumen:


Solid understanding of market dynamics and business principles.
Proficiency in financial analysis and budget management.
Ability to identify growth opportunities and maximize ROI.
Skill in aligning marketing initiatives with sales and revenue objectives.


Writing Effective Briefs:


Develop simple and focused briefs which articulate clearly what's required.
Provide the underpinning insight and inspire internal and external partners to create breakthrough ideas which help our propositions gain meaning and relevance.


Responsibilities

Responsibilities:


To help design and execute the overall Aspirers strategy based on customer insights to drive quality base engagement that will increase usage, revenue, profitability and deliver NPS #1
Co-create the annual Aspirers base engagement plan with key stakeholders with clear growth drivers to be executed quarterly focusing on the 4 transformative pillars: Acquisition, Communication, Engagement and Experience
Drive factual and insight led conversations and decisions on Aspirers across the entire Organization.
Initiate and generate innovative ideas for each of the 4 transformative pillars above.
Leverage insights to bring to life base engagement and retention activities tied to the Aspirers strategy along with channels, CVM and product teams.
Provide inputs on pricing and product development based on consumer insights to Product, Finance and Strategy team.
Review and shape the communication strategy and plans working closely with brand team, media and advertising agency to ensure that all ATL & BTL communication is in line with the Aspirers positioning and strategy.
Ensure consistent and proactive tracking, measurement and evaluation of activities, Aspirers performance to deliver on mission and commercial targets.
Manage budgets efficiently, ensure positive ROI with no overspend to deliver on the Aspirers segment objectives


Health & Safety


Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.


Qualifications

Must have technical / professional qualifications


A degree in marketing, business administration
6 years + experience in Product/Category/Brand Marketing roles
Experience in driving retention and customer growth
Strong creative and conceptual skills
Attention to detail with excellent interpersonal and communications skills
Self-Starter, excellent planner and organizer